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Media Liaison Officer (Arabic).

2.00 to 5.00 Years   Dubai, United Arab Emirates   28 Oct, 2021
ManpowerGroup Middle East
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryRecruitment & Employee Placement Agency
Functional AreaNot Mentioned

Job Description

Our client is now recruiting for a Media Liaison Officer (Arabic).?You will be directly reporting to the Vice President ? CommunicationsJob Purpose?????The Communications department handles all external communications, including strategic communications, earned news, public relations, media relations, editing, media partnerships, and other writing (e.g. web stories, thought leadership), as well as attracting media to attend and cover the event, and manage their facilities and services. The key purpose of the department is to communicate Expo 2020 Dubai news to media, locally, regionally and internationally, to generate positive coverage to contribute to achieving visitation goals and a stronger reputation for the host country.The Media Liaison Officer is responsible for driving Expo 2020?s strategic and substantive narrative, engaging top-tier media, planning and delivering strategic campaigns, managing internal and external stakeholders, and protecting the reputation of Expo 2020 and the host country.?Core Accountabilities????Strategic responsibilities:

  • Support the development and delivery of strategic, proactive communications that secure positive media coverage for Expo 2020
  • Fulfil role as part of the Expo 2020 crisis communications team as required
  • Support the delivery of wider Expo 2020 MarComms activity and campaigns
Operational Responsibilities:
  • Role is twofold: to support activity on the ground based in the Expo Media Centre, responding to the journalists needs and to respond to the needs of the media regionally and globally who may be remote, ensuring that we provide them with the content they need to cover Expo remotely
  • Drive the communications for Expo programme activities, pushing material to the media on the Programme for People and Planet, business programme and the events and entertainment
  • Manage proactive and reactive media relations
  • Respond to media enquiries across the region and globe via Tawassul and press office email
  • Organise interview opportunities for Expo spox ? prepare briefing books, staff and follow up on interviews ? must be fluent in Arabic
  • Identify feature opportunities for Expo content to be included in global features e.g. on sustainability, women, youth, SDG goals etc.
  • Identify opportunities to place content in Expo?s key markets across the Middle East/North Africa region but particularly in KSA, Egypt, Oman and Morocco and support across international markets UK, US, France, Germany, Russia, India, China
  • Pitch editorial to the media who are covering the event remotely Prepare material for daily media briefing, ensuring spokesperson is properly briefed and provide background insight on global trending news and Expo news agenda
  • Liaise with IP?s & partners to support them with their media outreach
  • Write press releases, features, Op-Eds as required across all of Expo?s programme

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