MarMarketing Manager BB SaaS

Job Description

Marketing Manager (B2B SaaS)Dubai / Commercial Commercial / Full Time Hybrid Lean is looking for a data-driven B2B marketing manager to help us scale our brand and revenue engine. As one of the first members of the marketing team, you will also be serving as a key contributor to drive our broader company strategy.About the JobThe ideal candidate will be a driven marketing manager who has a strong foundation in brand, analytics, content and product marketing - a marketing expert who can help us build a world-class marketing team and manage a budget. This individual will be responsible for developing a marketing strategy, and driving the overall results of our marketing program. The ideal candidate has experience building and executing a comprehensive marketing strategy with a track record of driving measurable impact across all channels. You should have at least 3 years of experience developing marketing programs. This role can be based out of our London, Dubai or Riyadh offices and we offer relocation & sponsorship as required.Who We AreLean Technologies provides access to a universal API that unlocks critical financial infrastructure for fintechs across the MENA region. The Lean API provides developers with easy access to build the next generation of cutting-edge financial solutions. With the Lean API, fintechs can seamlessly connect to their customers bank accounts to initiate payments and retrieve account information, such as balance and transaction history all while providing the customer with absolute control over their data and money. Lean is at the forefront of the Open Banking initiative within the Middle East. We aim to create a supportive and collaborative ecosystem of fintechs to support the growth of the industry within the region and ultimately give end-users useful products and seamless experiences.About the Role+ Youll Develop Leans brand as the enabler of financial services in the MENA region and further afield+ Help us deliver on our content strategy, creating unique, memorable, well-researched content that drives awareness and demand+ Work with content and communications to drive growth and generate more qualified leads through webinars, content, social media, PR, and multi-channel digital campaigns+ Build a growth marketing team who can partner with Sales and Product Marketing to execute vertical-specific campaigns, driving growth and conversion at all stages of the marketing and sales funnel, using a multi-channel mix and creative growth hacking tactics+ Collaborate with key stakeholders across the business to uncover the right stories and subject matter expertise+ Support thought leadership efforts including working with leadership on stories, announcements, and event presentations+ Stay on top of the news cycle and trends in fintech, open banking and payments to ensure Lean leads these conversations on a regional and global scaleRequirements+ 3+ years experience as a marketing manager who has successfully delivered results+ Experience in B2B SaaS Marketing required, exposure to Open Banking and/or Payments is a plus+ Great people skills -- you can build and manage amazing marketing teams+ Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly and concisely+ Strong ability to develop a content strategy and compelling stories that are customized to each of our audiences, including our end-users customers, and partners+ Hyper-focused on delivering results and are comfortable leveraging analytics and performance metrics and provide guidance to the team to make decisions+ Understand the concepts of standard funnel metrics, user segmentation, customer journeys, and lifetime value to make efficient decisions+ Familiarity with how to manage complex projects, multiple stakeholders and competing priorities to effectively manage your teams work and maximize impactNB. While we think the above experience could be important, were keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!Our products have received resoundingly positive feedback from developers and customers alike, with Sequoia leading its $33 million Series A round, marking its first in the GCC. Yet, this is just the beginning. Were working tirelessly to expand our coverage across the region while further deepening the value we provide to our stakeholders. To that end, were always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If youre motivated by solving hard problems and leaving a lasting legacy while youre at it, Leans where you need to be. Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. Wed love you to join us for this journey!Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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