MarMarketing Assistant

Job Description

Marketing Assistant role reports to the Business Development & Marketing Manager and generates and executes marketing activities to build a brand and promote its services for maximum benefits; produce high-quality and impactful written or visual content, and studies market trends to help us stay on the cutting edge.?Objective of the Role:?- Support Marketing & Business Development Manager in delivery of effective marketing programs to build and promote a new brand and new services?- Assist in execution of a variety of marketing initiatives to drive brand awareness including the day-to-day execution across marketing campaigns, promotions, and sales support to each business unit- Create targeted high-quality content to support objectives of the deparment- Follow up the development of marketing materials with creative service providers, ensuring scopes, timelines, and deliverables meet requirements- Research and analyze market trends and industry data- Assist in the preparation and delivery of marketing activities in line with strategic directions?- Participate in brainstorm sessions for a wide range of internal and external projects for brand-building and lead generation- Work on a high volume of marketing activities across multiple projects including, but not limited to, marketing research, generating marketing email campaigns and other marketing collaterals, web pages/social media maintenance and community engagement, graphic design, database creation and maintenance, video creation and editing- Use marketing and design tools, multichannel platforms, trend intelligence and understanding of current business and market to implement marketing campaigns- Work independently and cooperatively on multiple projects, meeting requirements and deadlines?- Content Creation:?

• Translate strategic directions into effective high-quality content (visual, text or event) to reach targets?
• Work on various marketing materials and develop effective content that includes web pages, digital media content, presentation, programming collaterals, signage, internal communication, newsletters, and other material
• Execute other lead-generation and customer-acquisition activities such as video, blog, trade shows and events
• Use design software and digital media to develop targeted multichannel content to increase brand awareness?
• Obtain input from Marketing & Business Development Manager, ensuring designs meet organizational standards and brand expectations, express ideas accurately and represent the company and audience appropriately
• Follow up with creative services providers as required to ensure production of marketing material are executed on time and meeting requirements.?
• Help liaise with public relations initiatives, including press release distribution, media kits, awards, and company announcements

• Manage and update external content, including digital, according to marketing and business directions?
• Update and maintain internal databases of marketing collateral such as designs, photography, and video
• Source advertising opportunities and monitor placement of ads

• Follow up performance of multichannel marketing campaigns and provide recommendations?
• Measure and report performance of marketing campaigns, gain insight, and assess against goals
• Help gather, analyse and present marketing information (on specified industries, competitor insights, trends and data)

Keyskills :