Marketing Specialist

Job Description

About The RoleYou are responsible to assist the GCC Marketing Manager to:

• Increase top of mind awareness and emotional attributes of IKEA brand through several advertisingcampaigns for the IKEA Brand & Concept.
• Reach the required visitor volumes for optimal sales targets by assisting on daily operations.
• Increase IKEA presence in target consumers? daily life cycles thanks to PR and in store events.
• Territory coverage the GCC area: the UAE, Qatar and Oman.

Key Specific Accountabilities:Strategy, Planning & Implementation

• Assist the marketing manager in creating the long-term marketing strategies as well as the opening strategiesfor the existing and new stores in the covered territories.

Vitality Calendar

• Assist the marketing manager in executing the vitality calendar activities and ensure the strategic priorities arereflected in the campaigns.
• Liaise with range for product selections and pricing as well as co-ordinate day to day work with the agency.Inform the store about the marketing support before launching the activity

Market Research

• Assist and execute the briefs from the marketing manager for all covered territories for market researchneeds based on the regional long-term research strategy set by the Brand Communication Manager.
• Co-ordinate with contracted research companies, both locally commissioned and commissioned by ourprinciples, to assess our realistic market position and to help us to place ourselves against the predefinedIKEA positioning objectives.
• Conduct market analysing to help with understanding our target demographics, catchment areas, lifestylesand so forth that will assist the marketing manager in business planning and new territory penetration plans.
• Assist the marketing manager in analysing new territories or re-evaluating existing ones by being able tounderstand and utilise macroeconomic indicators.

Budgeting

• Assist the marketing manager in budgeting for all the covered territories by keeping an updated file on mediacosts, media effectiveness, and keeping track of all invoices to the department.
• Ensure cost consciousness in all activities, taking three quotes for all external work, negotiate better prices onon-going basis.
• Make sure to take part cost effectiveness initiatives and spend within the allocated budget to reach theagreed strategic objectives.

Projects

• Focus on giving maximum assistance to the marketing manager on all new store opening projects by executingthe overall strategy, independently managing media and PR liaisons and agency work on all artwork.
• Actively contribute with ideas, and suggestions and liaise with all necessary departments (internal andexternal).

Annual PR and Events Execution

• Recommend and finalize the annual PR calendar for the IKEA Brand in order to reflect and promote IKEA?slong-term priorities, leadership businesses, as well as IKEA UAE?s own business needs (e.g. Increasingexposure of wider range, even lower prices, quality perception and specific business area needs).
• Liaise with the store management teams and necessary 3rd parties such as event companies to execute theplanned events inperfection in the planned time frame. Make sure the events are well communicatedamongst the co-workers and ensure their full commitment. Be actively present during the event.
• In addition to the in-store events organize activities for press members and industry insiders (i.e. internaldecorators) where they can actively engage with the IKEA brand and IKEA products.
• Plan and execute press trips in line with IKEA Brand priorities.

Keyskills :