Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
Document process procedures and process flow, recommending any changes to make process more efficient
Analyze qualitative and quantitative data, with special focus on psychographics and buying trend to understand how marketing activity turns into customers
Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation
Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed
Perform regular site visits, monitoring all on-going maintenance/construction projectsPerform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy
Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness
Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
Assist in execution of marketing plans to reach target audience through identified channels
Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales enablement
