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Marketing Manager Watsons Dubai UAE

1.00 to 10.00 Years   Dubai, United Arab Emirates   29 Jul, 2021
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

ROLE PURPOSE:The Marketing Manager is responsible for executing marketing & digital strategies to enhance Watsons? market penetration throughout the Middle East. The Manager will oversee all marketing & digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives?KEY ROLE SPECIFIC ACCOUNTABILITIES

  • Develop & execute marketing & digital plans for all campaigns, promotions, and branding events, based of KPI objectives set by the GM & central digital retail team, the business needs of International Buying and Merchandising, and ad hoc requests from Executive levels.
  • Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns.
  • Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance.
  • Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships.
  • Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables.
  • Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar; Converse with key partners such as Buyers, Public Relations, Social Media, Website & Creative, and Advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place) are defined and appropriately integrated to meet the goals and objectives of the business.
  • Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement.
  • Collaborate with Buying team to communicate key product focuses and timing of promotions.
  • Develop new store opening strategies for the purpose of attracting customers and creating awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing.
  • Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.
  • Help set the members recruitment plan and work towards reaching them.
  • Provide marketing and consumer insights to ensure that all communication created on a brand level are locally relevant.
  • Ensure that all communications created on the local level are following the overall brand identity and on point with the regional marketing and communication strategy.

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