You?ll generate clear category objectives & drive all aspects of brand development. You will also be regarded as the product & brand champion in the development of the category brands, range, innovation & formats and will optimise the profitability of the category across all channels
Brand Equity owner pan-MENA. Ensure all initiatives across markets (including NPDs) are strictly in line with the defined brand equity pyramid
Media Strategy ? Lead brief to annual strategy finalization process by collaborating with media COE and media agency teams
Develop, implement and review brand 5 P initiatives through close collaboration with trade marketing team. Drive annual calendars on planogram, visibility, consumer offers, listing and activation
Lead business analysis including market share analysis, brand health analysis, competitor 5P analysis, media & communication analysis and In-store visits
