Marketing Manager

Job Description

Overview:Our client is aÿdistribution company in Dubai, UAE.ÿThey are on the lookout for an experienced and dynamic Marketing Manager to join their team in Dubai, UAE.As the Marketing Manager, you will be responsible for developing and executing both offline and online marketing campaigns across various media channels to promote our company, enhance brand growth, and drive customer engagement. You will play a key role in revolutionizing our trade marketing toolbox, strengthening brand strategies, and creating compelling consumer engagement programs. The ideal candidate should have a solid background in marketing, be well-versed in digital media, and possess extensive experience in brand management and trade marketing.Responsibilities:1. Marketing Campaigns:- Develop and execute creative and impactful offline and online marketing campaigns that align with targeted channels and markets.- Utilize various media, including POSM material, social media platforms, packaging, etc., to effectively showcase the companys offerings and support brand growth.2. Digital Transformation:- Spearhead the digital transformation of the trade marketing toolbox and POSM material, incorporating innovative digital solutions to enhance marketing effectiveness.- Create and implement a comprehensive digital media strategy to reach a wider audience and improve brand visibility.3. Brand Strategy and Storytelling:- Develop in-depth brand strategies for each product, creating a compelling brand story that resonates with the target audience.- Establish synergies between brand vision and execution to maintain brand consistency and relevance.4. Social Media Planning:- Formulate a social media plan and calendar for the region, ensuring consistent and engaging content across all platforms.- Leverage social media to drive brand awareness, customer engagement, and loyalty.5. Consumer Engagement and Activations:- Design and implement consumer engagement programs at key touchpoints and channels to boost brand affinity and encourage brand advocacy.- Develop regional and national consumer programs that align with brand objectives and resonate with target audiences.6. Agency Collaboration:- Collaborate with key agencies such as market research, promoters, and design firms to reinforce strategic directions and execute successful marketing campaigns.- Manage agency relationships and ensure smooth communication and collaboration.7. Campaign Effectiveness Analysis:- Monitor the performance and effectiveness of marketing campaigns and initiatives regularly.- Utilize data-driven insights to make informed decisions and adjustments to optimize campaign results.8. Trade Materials and Merchandising:- Drive the development and implementation of trade materials, including POSM and TPOSM, to ensure a cohesive retail look across the region (domestic and duty-free markets).- Provide relevant trade information, brand knowledge, and merchandising principles to support market deployment.9. Trade Show Execution:- Propose and lead trade show executions, ensuring the companys presence is impactful and aligned with brand identity.10. Team Management:- Manage the graphic design and social media team, providing guidance, support, and feedback to foster a collaborative and high-performing team environment.

Keyskills :