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Marketing Manager

1.00 to 10.00 Years   Dubai, United Arab Emirates   15 Mar, 2023
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Marketing Manager | BLUE | DubaiOverview of the roleOverall the role is to assist in the drive in the success of the strategic marketing approach and growth for BLUE and partnership performance for the division. Focused on executing strategies which will maximize the potential of the entire BLUE brand to facilitate YOY growth of partnerships, engagement and downloads delivering an excellent customer experience and position ourselves as one of the market leaders in customer experience. This role will have a view of delivering innovative brand and marketing concepts focused on delivering world class experiences while looking towards ?what is next? by challenging existing thinking.ÿThe Digital Marketing Manager is responsible for the delivery of digital marketing activities across social, events and physical platforms. They will plan and execute the marketing campaigns as well as manage the optimization and reporting in collaboration with cross-functional teams. Our specialist will be essential to ensuring integrated digital strategies are aligned with strengthening customer engagement and delivering profitable revenue growth for Blue across the Al-Futtaim group - with a focus on acquisition, engagement and spend.ÿWhat you will do

  • Manage execution and delivery of Brand campaigns both off and online for Blue in the markets in which it operates
  • Manage the execution and delivery of internal and external partnership campaign (including Blue FAB Credit Card) as agreed campaign plan with Head of Partnerships
  • Manage the operations and delivery of Blue campaigns according to the approved promotion plans: objectives, promotional tactics, budget. Have the ability to establish procedures for tracking effectiveness of promotions
  • Track and manage the performance of key agencies for Blue
  • Manages and ensures the brand strategy and positioning is adhered to with it partners (both internal and external) for its protection, and tracking and measuring its performance to inform future activity
  • Creating marketing reports, identifying trends with results for theÿpresentation to clients and stakeholders inÿthe company.ÿ
  • Develop project plans, establish clear success criteria / goals, ensuring delivery of accountabilities, resources and identify and escalate potential issues / risks and assist to plan contingency measures.
  • Effectively manage project time and resources, resolve issues and take escalate issues to ensure the progress (SLAs) and successful completion (e.g. on time, within budget) of designated projects.

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