Marketing Manager

Job Description

JOB TITLEMarketing ManagerGENERAL DESCRIPTIONDefine and steer the countrystrategy for the category consistent with the international brand positioningand the country?s priorities to contribute to continued growth for the brandand the consumer relationshipDUTIES AND RESPONSIBILITIES- Steer the collection and analysisof consumer and market insights, share findings to ensure the consistency ofnew product development with the country?s needs- Take ownership of internationallaunches and create the right angle of attack locally to build 360 integrated(salon & retail channels), engaging consumer brand experiences locally witha perfect on-time execution, with localization of content when needed.- Supervise the entire marketingactivation development process and the respect of deadlines- Track the budget (salesforecast; brand?s pricing strategy, A&P build up and follow up)- implement the marketing mix strategies(IMC/360/Digital/Retail/PR) and the adaptation of communication (imagery,digital, point of sales)- Create and follow up on digitalstrategy (social and pure media specific to salons, ensuring the mediaperformance and KPIs achieved.- Mobilize other departments(sales, logistic, education, PR, digital etc. ) and partner agencies to developa broader marketing activations in line with the strategy.- Build, develop and manage yourteam, train them and develop their marketing expertise and know-how- Co-developing strategy forInfluencer Marketing with PR team and ensure execution linked to marketingactivation.- Define and monitor salon and luxuryretailer 360 marketing plan, implement promotions and ensure implementation oftrade marketing planBRAND OWNERSHIP- Steer the collection and analysisof consumer and market insights, share findings to ensure the consistency ofnew product development with the country?s needs- Take ownership of internationallaunches and create the right angle of attack locally to build 360 integrated(salon & retail channels), engaging consumer brand experiences locally witha perfect on-time execution, with localization of content when needed.- Supervise the entire marketingactivation development process and the respect of deadlines- Track the budget (sales forecast;brand?s pricing strategy, A&P build up and follow up)- implement the marketing mix strategies(IMC/360/Digital/Retail/PR) and the adaptation of communication (imagery,digital, point of sales)- Create and follow up on digitalstrategy (social and pure media specific to salons, ensuring the mediaperformance and KPIs achieved.- Mobilize other departments (sales,logistic, education, PR, digital etc. ) and partner agencies to develop abroader marketing activations in line with the strategy.- Build, develop and manage yourteam, train them and develop their marketing expertise and know-how- Co-developing strategy forInfluencer Marketing with PR team and ensure execution linked to marketingactivation.- Define and monitor salon andluxury retailer 360 marketing plan, implement promotions and ensureimplementation of trade marketing plan- Own the brand patrimony, guaranteethe brand identity: ensure that all actions are in line with the sense ofpurpose while nourishing the brand- Translate the brand?s sense ofpurpose into consumer story for Consumer Touch points- Translate Brand Equity on-groundthrough breakthrough touchpoints for all categories.- Monitor the implantation of retailstrategy working hand-in-hand with the retail and education team and monitorthe proper implementation of retail materials (services, advice, etc.)TEAM MANAGEMENT

• • Build, develop and manage your team, in line with L?Oreal simplicity values. Promoting a working environment of cooperation, entrepreneurship, engagement and enablement.
  • Integrates sustainability and business ethics in all decision making, and influences teams in that direction

• • Strong brand DNA and product knowledge
  • >6 years of successful experience in marketing - Essential
  • Experience in managing direct team members ? Essential
  • Arabic Speaking ? Plus Point and Preferred
  • Luxury retail background ? Plus point Preferred
  • GCC Experience - Preferred
  • Marketing Role Minimum of 3 years asSenior Product Manager / MM

• • Acts / leads with human sensitivity ? Displays sensitivity to our ?mtier? ? Demonstrates entrepreneurship ? Innovates ? Achieves results, with integrity ? Manages complexity ? Interacts effectively
  • Right balance of marketing strategy approach/analytical skills along with creativity and innovation.
  • Agility in execution, multitasking skills, full ownership to projects assigned on
  • Activation Expertise and attention to detail and ability to translate Brand big idea to local channels / platforms / Countries in GCC

Keyskills :