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Marketing Manager

5.00 to 7.00 Years   Dubai, United Arab Emirates   18 Nov, 2021
Sobha Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
Salary$2,000 - $3,000
IndustryMarketing
Functional AreaNot Mentioned

Job Description

The role of Marketing Manager ? Beauty & Cosmetics is to provide strategic and creative marketing approach and be accountable for all activities and performance of marketing including, Trade Marketing, Loyalty & CRM, Digital, Social Media, Creative and PR/Influencers.Our Marketing Manager will be responsible for setting up and leading the brand?s strategy and building long-term brand equity.We are looking for a strong team leader, with passion and experience within marketing and beauty & cosmetics retail to take the brand to the next level.Planning and Leadership:

  • Please marketing strategies for the expansion and scalability of the brand
  • Supports the brand, business expansion and objectives efficiently through the highest standards of customer experience, stakeholder management and cost-effective management of resources, maximizing revenue, profitability, and growth of the businesses.
  • Leads the way by infusing global best practices, defining the brand strategy including the values, mission and vision, of the brand
  • Develops talent in a mentorship capacity by guiding key marketing operations in the execution of their duties when necessary, ensuring constant honing of their skills, performing performance appraisals for outstanding performers, and readying them for the occupation of the Director?s position in the future.
  • Directs the development and oversees the implementation of policies, guidelines and standards so that all requirements are fulfilled while delivering quality and cost-effective experiences to our customers.
Marketing/Brand/Communications:
  • Oversees marketing, social media, content, creative, PR, communications, CX, CRM, Loyalty Customer intelligence functions and is responsible for the creation of integrated marketing strategies that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue.
  • Improves and optimizes the marketing department?s performance ensuring budgets are adequately spent on key initiatives with clear ROI metrics attached.
  • Monitors, measures, and analyses the effectiveness of strategies applied by each function which leads to the achievement of the relevant department?s goals and objectives to facilitate business targets.
  • Plays a leading role in the establishment of brand-building strategies across all channels. This will be done in collaboration with key stakeholders across the group
  • Responsible for running monthly/quarterly/annual reviews with key stakeholders within the business
  • Delivers key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.
  • Manages and maintains program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.

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