Marketing Manager

Job Description

**THIS POSITION IS FOR ZERO LATENCY**MUST HAVE FOLLOWING SKILLS- Marketing Strategy- Digital Marketing- Social Media Marketing- Google Analytics- CRM & Email Marketing- Public Relations- Influencers- Content Marketing- Brand ManagementPosition Purpose???????? As the only Marketing Exec for the Zero Latency Brand you will be responsible for leading the Marketing of the business.???????? Your purpose is to drive incremental sales into each and every Zero Latency Venues across the region???????? You will have a strong focus on Digital marketing, however own all Marketing activities (including PR, Website, and offline marketing).???????? You will manage brand-related campaigns, briefs and content.???????? You will Support the venue operational teams with local requests (eg. Flyers, Posters and other tactical requirements), as well as supporting or managing events ?for the venues (in and out of venue).Marketing & Brand Management????????? To develop strategy & implement marketing campaigns for both the central marketing team and venue specific teams????????? Responsible for developing campaign/content briefs and managing the creative process with the content team????????? Manage, monitor and track all ongoing projects while ensuring high visibility and buy-in at all levels in the company????????? Delivery of post-campaign reports that highlight results, learnings and next stepsEstablish a strong and clear sense of brand integrity at every touchpoint with the key audience groupsCustomers: Young Adults / Professionals (25 y.o to 35 y.o)Zero Latency employeesRelevant media and external stakeholdersTo support local venue teams with local events and activations (marketing collateral + event execution), delivery of venue branding, and other assetsEnsure all sales and marketing initiatives are committed to engaging consumers and driving traffic to venues while maintaining brand consistencyOversee the design of all brand collateral and production, and ensure the relevant approval processes are followedDevelop relevant sales tools and materials (eg. Sales toolkit) with the Operations & Sales Exec to drive the business across all segmentsMarket research to help inform the future of ZERO LATENCY marketing and initiatives, such as exploring new concepts, competitor activities and new ways of workingDevelop standard operating procedures to manage multiple initiatives and improve the way the teams and Central-Venue collaborateDevelop monthly Marketing Reports factoring in the specific marketing performance KPIs, as well as other strategy and budget reporting as requiredDigital & Social Media MarketingLeadership of digital strategy and executionLead on Digital Marketing Agency communications to ensure deadlines are met and KPI?s are hitDrive social media engagement with a thorough content strategyManagement of the database and CRM strategy for all venues and ensure constant growth of database and optimal utilization of the existing customer base for internal retargeting strategiesDevelop strategy and manage the day to day Community Management on all channels: Facebook, Instagram, Google my Business, Trip Advisor. In both English and ArabicEnsure website is relevant, engaging and updated regularlyDevelop EDM campaigns in coordination with the Central Digital Team?PR & Media RelationsTarget high profile media, radio shows, bloggers & influencers etc. to build relationships in order to achieve ongoing coverage relating to the Zero Latency brand and venuesWork closely with PR agencies for new launches, to develop PR strategy, draft press releases, invite and develop media relations?Partnerships & AmbassadorsTo identify, develop and manage partnership collaborations with various brands to grow brand awareness and engagement, leveraging each other?s scope and audience reach. That can include co-branded events, marketing campaigns, tactical sales activities and othersEstablish a strategy targeting key influencers and relevant brand ambassadors to target for joint initiatives?New Venue LaunchesSuccessfully position and launch Zero Latency in the new markets;Building anticipation online and offline to capture the hearts and minds of key opinion leaders within the primary audience groups, well before the first venue opensWork on online launch strategy with Digital Media agencyWork on PR launch strategy with PR agencyLocalising messaging to ensure relevance to local consumers, while maintaining absolute consistency with the brand and culture fundamentalsEstablishing communications and promotional activity which builds hype around the spirit of the brand and offering, the unique customer service and the exciting employment opportunitiesMarketing ?IP? Management & Storage?????????? Organize and maintain all marketing-related data and content on Google Drive??Your role may be involved in additional Brands, including the Bounce brand as and when the business requires it.??

Keyskills :
Brand PR Marketing