Marketing Manager

Job Description

? Job Title: Marketing Manager? Function:Marketing? Division: CPD? Brand: Garnier? Job Location: Dubai? Job Level: Managerial? Reports to: Brand Director? No. of Direct reports : 2 Indirect: 4? Define and guide the region brand strategyconsistent with the international brand positioning and the country spriorities to contribute to continued growth of the brand and the consumerrelationship.? General Description:- Define the strategic directions and the3-year marketing plan for Garnier, guide portfolio priorities (new launches,pillar products renewal and animation of core catalogue)- Steer the collection and analysisof consumer and market insights, share findings with the zone to ensure the consistencyof new product development with the country s needs- Take ownership of internationallaunches and create the right angle of attack locally to build 360 integrated,engaging consumer brand experiences locally with a perfect on-time execution,with localization of content when needed- Supervise the entire developmentprocess and the respect of deadlines- Build and follow up on theexecution of the ecom marketing plan in line with the CPD EKAM- Manage the budget (salesforecast; brand s pricing strategy, A&P build up and follow up)- Lead themarketing mix strategies (IMC/360/Digital/Retail) and the adaptation ofcommunication (imagery, digital, point of sales)- Create and follow up on digitalstrategy (social and pure media), ensuring the performance- Mobilize other departments(sales, logistic, education, etc. ) and partner agencies to develop a broaderbusiness strategy- Define clearmessages to present to top management and accompany the teams in thepreparation of meetings- Build, develop and manage yourteam, train them and develop their marketing expertise and know-howSpecific to selective divisions:ZONE MARKETING LIASE AND INFLUENCE- Develop a collaborative workingrelationship with Zone Marketing and Influence decisions for Business Needs.- Communicate regularly with Zonemarketing on International projects to ensure smooth implementation.BRAND OWNERSHIP- Own the brand patrimony,guarantee the brand identity: ensure that all actions are in line with thesense of purpose while nourishing the brand- Translate the brand s sense ofpurpose into consumer story for Consumer Touch points- Translate Brand Equity on-groundthrough breakthrough touchpoints for all categories.Team Managment-Build, develop and manage yourteam, in line with L Oreal simplicity values. Promoting a working environmentof cooperation, entrepreneurship, engagement and enablement.-Integrates sustainability andbusiness ethics in all decision making, and influences teams in that direction-Inspire, lead and build a winningmarketing activation team in GCCKNOWLEDGEAND EXPERIENCE :-Strong brand DNA and productknowledge->7 years of successfulexperience in marketing - Essential-Arabic Speaking Plus Point andPreferred-FMCG background Essential min 4years-GCC Experience - Preferred-Marketing Role Minimum as SeniorProduct Manager / MMSKILLSAND ABILITIES :-Acts / leads with humansensitivity Displays sensitivity to our m tier Demonstratesentrepreneurship Innovates Achieves results, with integrity Managescomplexity Interacts effectively-Right balance of strategicapproach/analytical skills along with creativity and innovation.-Activation Expertise and attentionto detail and ability to translate Brand big idea to local channels / platforms/ Countries in GCCSTAKEHOLDERSINTERNAL- Sales team, TMTeam, ECOM, and MANCOM-Zone MarketingTeam GarnierEXTERNAL-Clients andSuppliersPERSONALCOMPENTENCIESMARKET & CONSUMER INSIGHTIdentifies market drivers Translates trends and consumer knowledge intomeaningful insights BRAND DEVELOPMENT Thinks brand strategy Imaginesdisruptive products & services Develops integrated campaigns that workIntegrates retail & shopper expertise ACTIVATION EXCELLENCE Deliversexcellence with agility and rigor Integrates sustainable, businessconsciousness COLLABORATIVE LEADERSHIP Creates collaboration for biggersuccess Shares & leverages best practices

Keyskills :
Marketing Manager