Marketing Executive

Job Description

Ours is a group of retail Business, Looking for 360 marketing executive for one of our Retail brands.Job Overview:A leading Retail Company in UAE is looking for qualified and experienced?Marketing Executive?to be responsible for the full marketing calendar for the retail stores and brands in UAE. This includes both online and offline strategy and execution through a wide range of channels. The Marketing Executive will adhere to the overall business strategy and will launch campaigns throughout the year in alignment with our goals. The candidate will work closely with the MD to ascertain top selling products and services and bring them to market in a creative, unique and eye-catching fashion. They will assist management to plan new releases and how best to communicate them to both the media and end consumers.The overarching goal is to raise awareness of our business and its branches (as well as website) to attract customers and maintain their interest in our products, and to promote the overall brands of the Company.Key Responsibilities:ATL/BTL Marketing:? Prepare and follow the annual marketing calendar and strategy and come up with creative solutions and methods to reach and engage with clients.? Work with MD to agree on launches and category spotlights so as to build full 360 campaigns throughout the course of the year ? utilize all available channels and ensure full product and service range is covered over the year. Discuss 3rd party promotions in alignment with our brands to promote paid campaigns (windows, emailers, etc.) using the Company?s collateral.? Event calendar ? Plan events to support above launches and coverage; inviting media and influencers as well as end customer to our events; Coordinate with suppliers to arrange goody bags as well as ensure necessary permits are sought, entertainment and catering booked and budget is adhered to.? Grow email database through competitions, social media drives and in store sign ups ? database and emailers will be monitored to ensure we are on point with our message and communications.? Write monthly press releases and send out to media ? connect with editors and influencers to ensure the Company and the Brands are receiving good coverage monthly and our newest products are reaching the media; Build up a network of media contacts.? Manage the Dropbox of product and brand images to ensure media requests are quickly fulfilled and the brands are represented professionally.? Outside events ? Collate and present opportunities for participation in outside events assessing footfall, relevance and ROI.Digital:? Push web sales through posting relevant content on Instagram and Facebook with links to the website, monitoring response rate and ROI.? Plan Instagram calendar and grid as well as FB feed, and respond to messages and comments, driving customers in store and online.? Handle Facebook, google ads and boost posts where necessary, within budget.? Work with Agency for SEO and ensure the correct keywords are used and tracked.? Plan and send out monthly mailers as agreed with MD, and report back on response rate and click throughs.? Manage banner calendar and instruct graphic designer to create the artwork ? changing them regularly on the website back end ? as well as monitoring performance and clicks.? Manage the blog ensuring relevant content is posted regularly covering new brands, seasonal articles and general parenting and baby/kids relevant topics; Partner with parenting experts and request content to be provided.? Set up and manage our blogger / influencer program; Highlight relevant potential partners and work on a gifting schedule with agreed touchpoints and coverage ensuring a positive outcome and response for the Company.

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