Marketing Director Product Innovation a Design

Job Description

Company DescriptionVisa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.When you join Visa, you join a culture of purpose and belonging ? where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world ? helping unlock financial access to enable the future of money movement.Join Visa: A Network Working for Everyone.The Director, Product Marketing Innovation, will lead innovation of the Visa Brand expressions in both card and cardless environments/products and will be responsible for developing and executing holistic Consumer Payments marketing plans to drive growth while strengthening the Visa brand.Leading a team of Product Managers, this role will be responsible for Product Innovation and Design in the CEMEA Brand Hub Team. This includes:

• Delivering innovative card design solutions to drive Visa value-in-kind marketing revenues
• Leading Consumer Payments marketing for all Visa?s products and services by delivering customer-centric messaging and go-to-market plans that differentiate Visa with our audiences in the region (previous role ? XB only)
• Driving innovative pilots and test and learns for CEMEA product launches

This Director-level role will report to the Vice President of Brand, Product marketing and Media CEMEAPrimary Responsibilities

• Lead the development of B2C Product marketing strategies, frameworks and go-to-market plans for all consumer-facing Visa products and services across the CEMEA region.
• Develop marketing programs, tools and resources to enable in-market teams to effectively communicate the benefits of Visa leading to successful and measurable outcomes.
• Perform market segmentation and targeting, developing user journeys and personas that help Visa?s teams develop the right products for our audiences.
• Support new product launches and innovation opportunities by partnering with cross functional & in-market teams to drive a holistic marketing and an audience-centric approach.
• Be a Visa brand advocate, working across Brand, Product, Innovation and design and UX/UI teams to develop and integrate prominent Visa branding within the product experience
• Lead the card design and innovation team to deliver innovative solutions to our clients whilst driving Visa?s value-in-kind revenues
• Oversee the commercialization of brand expressions sound, haptic, animation, and others in cardless environments
• Identify partnership opportunities to expand Visas presence in Cardless and work cross-functionally to identify pilots
• Develop in innovations in traditional plastic by mining digital payments for opportunities
• Liaise with third parties to develop proofs of concept on plastic innovation
• Collaborating with global and regional marketing teams ? representing CEMEA at global task forces
• Manage agency partners to execute integrated marketing programs and communications.
• Manage a team to develop and execute all innovation plans
• Own budget and lead cross-channel implementation of projects and ensure consistency of communications across all product platforms and customer facing materials
• Continuously be ahead of the curve and show a passion and understanding for the evolving payments landscape and be able to engage those leading product innovation at all levels of the organization

Qualifications?10+ years experience working in a product marketing function and / or within a marketing strategy and operations practice?Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency?Audience-focused mindset, with a demonstrated track record of discovering key insights?Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact?A great team member who adds energy, ideas and fun to our team and corporate culture?Strong planning, organizational and problem-solving skills?Solid financial and analytical acumen with strong ROI orientation?Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world?Knowledge on the agile framework and pragmatic marketing model?Ability to build relationships across the organization and influence key stakeholders.?Excellent influencing skills to drive implementation of marketing strategy across functions?Bachelor?s degree in business or marketing, MBA preferred.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.Additional InformationVisa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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