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Marketing Coordinator

1.00 to 10.00 Years   Dubai, United Arab Emirates   13 Jun, 2023
Al-Yasra Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryFashion & Apparel
Functional AreaNot Mentioned

Job Description

JOB OVERVIEW:As a Marketing Coordinator, you will play a crucial role in driving the marketing strategies and brand positioning for our fashion brands within the UAE. You will collaborate with cross-functional departments to ensure consistent brand messaging and execute successful marketing campaigns. Your main objective will be to enhance brand awareness, engage target audiences, and contribute to the growth and success of our fashion brands.JOB RESPONSIBILITIES:

  • Develop and execute marketing plans and strategies for the assigned brands, aligning with brand guidelines and business objectives.
  • Coordinate marketing campaigns across various channels, including digital, social media, print, and events, to effectively promote and differentiate each brand.
  • Conduct market research and analyze industry trends, consumer behavior, and competitor activities to identify opportunities and propose actionable insights for brand positioning.
  • Collaborate with the graphic designing team to develop engaging and impactful marketing materials, including advertisements, social media content, email campaigns, and website updates.
  • Monitor and report on the performance of marketing initiatives, using relevant analytics tools, and provide regular updates to stakeholders.
  • Manage relationships with external agencies and vendors, ensuring deliverables are met on time and within budget.
  • Coordinate events as required, including product launches, collaborations, etc., to generate brand buzz and increase brand visibility.
  • Maintain brand consistency by ensuring all marketing materials and communications adhere to brand guidelines and reflect the brands tone and values.
  • Foster strong relationships with key stakeholders, including brand and operations teams to ensure marketing initiatives are aligned with overall brand strategies.
  • Stay up to date with industry trends, emerging technologies, and best practices in fashion marketing to continuously improve marketing strategies and enhance brand presence.

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