Marketing Analyst

Job Description

Marketing AnalystJob Location : UAEResponsibilities :Collecting data of clients, competitors, and marketplace and consolidate information into actionable items, reports and presentations.Understanding business objectives and design surveys to discover prospective clients preferences.Compiling and analyzing statistical data using modern and traditional methods to collect it.Perform a valid and reliable market research SWOT analysis.Interpret data, formulate reports and make recommendations.Use online market research and catalog findings on databases.Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation.Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.Remain fully informed on market trends, other parties researches and implement best practice.Conduct in-depth data analyses by using advanced research methods.Liaising with managers to ascertain the business objectives and what needs to be achieved.Analyze sales funnels and customer intent.Monitor competitors marketing activities and outcomes.Communicate with customers, competitors, professional organizations, and suppliers in order to get information on the industry s trends.Prepare detailed reports on sales volume, customer experience, market trends, and competitors outcomes.Measure the ROI of online and offline advertising campaigns.Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.Track email campaign metrics (delivery, open, click-through rates).Monitor budget distribution and performance of paid ad campaigns.Conduct competitive research and analyze benchmarking data.Recommend website and campaign optimizations.Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.).Work closely with sales and marketing teams to identify opportunities for new client acquisition.Rack advertising costs.Research consumer behavior and exploring market trends and opportunities.Use PPC campaigns and be comfortable with processing and analyzing marketing data.Measure the effectiveness of marketing programs and strategies.Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls.Prepare reports and present results to clients and management.Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing, and design of products and services.Skills :Ability to interpret large amounts of data and to multi-task.Strong communication and presentation skills.Familiarity with CRM programs.Adequate knowledge of data collection methods (polls, focus groups, surveys etc).Working knowledge of data warehousing, modeling, and mining.Strong analytical and critical thinking.3-5 Work experience as a Marketing Analyst or similar role.BSc in Marketing or relevant field.Expertise in Google Analytics.In-depth understanding of SEM campaign strategies and SEO practices.Experience with PPC campaigns.Good knowledge of MS Excel & Powerpoint, SAS and SPSS.Knowledge of Marketing platforms: Hub spot, Net-Result, Kizen, Shar Spring, Marketo etc.Analytical abilities.Ability to multitask well.Experience with various survey tools.Interested candidates can apply with your resume.

Keyskills :
Marketing Analyst