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Marketing a Communications Specialist

3.00 to 4.00 Years   Dubai, United Arab Emirates   05 Jan, 2023
Air Products (Middle East) FZE
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryHeavy Industry & Metallurgy
Functional AreaNot Mentioned

Job Description

Marketing and Communications Specialist ? Middle East, Egypt and Turkey

  1. POSITION SUMMARY
The marketing and communications Specialist is responsible for organising and managing key conferences, events and exhibitions; branding and communication activities for existing and newly acquired businesses and Joint Ventures; and strategic alignments with key learning institutes and industries to promote Air Products? capabilities. The role will encompass a range of requirements as we grow our portfolio in the region.III, NATURE AND SCOPEThis role is important to support the varying MarComms needs within the different business areas within the Middle East (IG MEET, GEMTE, JIGPC, NEOM, Air Products Qudra). The individual will work closely with local leadership, sales, business development, regional functions (HR, EH&S, Finance) and the region?s marketing and global corporate communications team to execute the marketing and communications strategy and planning initiatives for the Middle East, Egypt and Turkey businesses.V. PRINCIPAL ACCOUNTABILITIESThis position is accountable for the following end results:
  1. Aligning the middle east region with global Air Products marketing
  2. Translating global corporate communications messaging to a regional level
  3. Ensuring that all branding of Air Products is used correctly and with consent and that the same message is communicated throughout the region
  4. All communications for all existing and new JVs, M&A activities and large projects within the region (Jubail, NEOM)
  5. Increasing the value of the Air Products brand through the organisation and execution of regional conferences / exhibitions and events; coordinating speaker opportunities
  6. Increasing visibility of Air Products and our capabilities by organising customer campaigns, informative seminars etc
  7. Developing marketing collateral & materials to engage customers and stakeholders including customer communication / brochures / merchandise; maintenance of all existing sales and marketing channels to support the sales team through tools such as balloonium project, showpad and MyAirProducts
  8. Updating and improving on regional website with global marketing team, maintaining MEET intranet site and MEET share site and creating social media material and managing strategic use of regional social media channels
  9. Support and marketing of new applications / business tools as necessary
  10. Internal Communications ? regional newsletter, CorpNews, publications, internal announcements
  11. External Communications ? press releases, presentations for external companies, seasonal and holiday greetings for clients, email signatures
  12. Product Development ?new market research, new potential products / applications, product launches, pricing strategies
  13. Provide Market Research / Project information to business development team
  14. Annual budgeting for the region as required

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