| Job Location | Dubai, United Arab Emirates |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
The successful candidate will possess a deep understanding of social media tactics and strategies along with experience in overall online marketing. This position will be responsible for creating and executing strategies in a fast-paced, high-volume environment across all Expo 2020 Dubai social marketing channel.Main responsibilities of the role include:- Oversee all social media platforms from ideation to content creation, implementation, management and reporting;- Responsible for the implementation of the social media strategy;- Develop compelling multi-channel and in-depth content strategy designed to accomplish larger business objectives;?- Ensure coverage of all key segments;?- Develop quarterly content road maps based on pre-approved content themes and pillars;?- Conceive, create and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement and ticket / merchandize sales;- Develop, plan and execute quarterly social media stand-alone campaigns in-line with Expo 2002 objectives to grow fan-base across all channels and increase engagement levels;- Serve as primary point of contact with appointed social media agency and manage day-to-day communications and deliverables;?- Work closely with the Bureau as well as with other stakeholders across the organization to support and amplify key messages on each channel;?- Work closely with Partner Marketing and Commercial teams to develop joint social media campaign;?- Interface with Government Entities to alight our messages with theirs and mutually support our respective campaigns;?- Ability to re-purpose social media content for different social media platforms based on deep understanding how content is consumed differently on each channel;?- Develop and manage relationships with 3rd party vendors related to social media;?- Identify emerging social media platforms;?- Ability to identify social media micro-influencers and work on Influencer Outreach Programmes;?- Ensure that all staff acquire the required skills and knowledge through appropriate learning and development programmes on Social media channels;?- Produce monthly activity reports and disseminate them to key stakeholders.
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