| Job Location | Dubai - United Arab Emirates |
| Education | Any Graduation. |
| Salary | Not Mentioned |
| Industry | Advertising / PR / Event Management |
| Functional Area | Not Mentioned |
Department DefinitionThe objectives of the Expo 2020 Licensing and Retail Team are: Leverage commercial opportunities with licensees, retailers, partners, concessionaires and vendors to align and deliver an exceptional Expo; Develop revenue strategy to contribute to the greater commercial target that will contribute to delivering the first Mega-event hosted in the region; Utilize commercial opportunities to develop meaningful legacy value and ensure good corporate governance and management excellence across all Licensing and retail operations.Opportunity ResponsibilitiesThe Manager - Marketing & Promotions will contribute to the driving awareness and sales of Expo 2020 licensed products and the official stores. This role will provide functional support to the Licensing and Retail team, the licensees and the 3rd party contracted retailers, all of which contribute to the overall success and objectives of the Expo. The role will be required to work with both internal and external stakeholders ensuring the smooth delivery of all the promotions and marketing initiatives.Main responsibilities for this role include:- Drive awareness and sales of Expo 2020 licensed products and the official stores;- Provide functional support to the Licensing and Retail team, the licensees and the 3rd party contracted retailers driving awareness and sales of Expo 2020 Licensed products generating revenue to contribute to the cost of hosting the Expo;- Work collaboratively with cross-functional departments such as Brand Management, Marketing and Communications, Partnership & Partner Services and operations identifying and capitalizing on promotions and marketing initiatives and contributing to the LAR revenue targets;- Work collaboratively with Retail and Licensing team to ensure consistency of brand experience, cohesive product strategy and marketing messages across Expo 2020 s stores and retail activations;- Coordination with the wider Licensing team ensuring strategic alignment, product range cohesiveness, innovation and adherence to the Expo 2020 themes and sub-themes;- Represent and support the LAR Team, official licensees and retailers on the creative direction, production and distribution of creative assets to promote and market the licensed products and official retailers contributing to the departmental revenue targets;- Process approvals of use of Expo 2020 IP Products, marketing collateral or any other components required in relation to the development and sale of Expo 2020 licensed products;- Ensure collaborative relationships with relevant department across Expo 2020 such as Brand Management, Marketing and Communications and operations to ensure licensees agreements are adhered to, creative assets and guidance is provided maximising the sales opportunities for Expo 2020 Licensed products;- Adhere to Expo 2020Policies and Procedures with regards to procurement and general business practices;- Ensure the relevant marketing and promotional assets are approved by and filed on the Brand Portal.
Keyskills :
Manager Marketing & Promotions
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