| Job Location | Dubai - United Arab Emirates |
| Education | Other(Other), Diploma, Bachelor of Arts, Bachelor of Commerce(Commerce), Other(Other). |
| Salary | Not Mentioned |
| Industry | Hotels / Hospitality |
| Functional Area | Not Mentioned |
This position is focused on developing the content and strategy for Global Hotel Alliance?s marketing communication programs - with a primary focus on email marketing initiatives. The Manager of Marketing Communications will work closely with the Director of Marketing Communications to create email strategy and drive tactical execution, focusing on greater personalization and segmentation and will be specifically responsible for the content quality and effectiveness across multiple channels for email and content marketing campaigns. This will require working with multiple counterparts and team members to develop and provide assets that are effective, seek out and understand analytics to optimize campaign performance based on past learnings, as well as other collaborative exercises with the ultimate goal of increased engagement and driving traffic and bookings to discoveryloyalty.com. The ideal candidate is both creative and strategic, with prior success creating and managing multiple successful omni-channel marketing campaigns.This position will report to the Director of Marketing Communications and is based in the GHA Dubai Office.Role & Responsibilities? Create content, layout, and copywriting for marketing campaigns, email, landing page and social channels.? Develop intuitive and targeted campaigns as well as customer behavioral triggered communication strategies across multiple channels based on customer behaviors and insights.? Optimize email communications through personalization, offers, creative, timing, and targeting utilizing existing tools as well as identifying other vendors that would increase efficiency and effectiveness.? Work closely with analytics team to optimize campaign segmentation, incorporate learnings from previous campaigns ? Manage relationships with external vendors that provide content, translations or assets ? ? Be an integral part driving revenue in the email marketing channel, identify areas for growth? Develop the best ?post-click? customer experience through utilization of landing pages, integrating social components, and general website experience.? Elevate the Global Hotel Alliance member experience by building out seamless customer journeys? Participate in marketing team and agency strategy sessions? Support the director of marketing communications and other team members as needed to achieve program goals
Keyskills :
Marketing Email Marketing Content Writing Content Development Digital Marketing
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