Loyalty Marketing Manager

1.00 to 10.00 Years Dubai, United Arab Emirates 28 Apr, 2022

Manage all program marketing automation journeys & communications on channels (Within App ? Push/NFC/EMAIL, Newsletters, SMS)

Setup Data driven Marketing automation journeys to drive upsell and cross sell
Set up (flow & copy/design) of the CRM Communications across the App
Update of comms across the channels across the region weekly (Offer usage has increased of certain brands)
Update across the digital ecosystem ? increase awareness of offers (Clicks of offers)
Increased offer usage of offers
Added to overall downloads of app
Enhanced cross brand shopping also retail brands have seen new customers shopping at their brands

Set up Tactical & Seasonal Campaigns

Work closely with retail & partner brands and drive engagement through program exclusive offers across regions

Collaborating with all retail & partner brands on their key offers
Onboarding & managing all offers on the program to date ? without this be no offers to promote
Brands/partners creative on App, as per blue program guidelines
Update across digital ecosystem, within defined SLA
Set up marketing comms for all brands on the app as appropriate to give offer exposure/ attractiveness to customer ? resulted in offer redemptions

Manage loyalty development marketing of loyalty program to be successfully rolled out across GCC & EGYPT

Copy & design of wireframes/ App propositions of most effective app design
Developed (copy & design) & Created the Website ? Social channels (Instagram & Facebook) for the program
FAQs & T&Cs for the program
Digital & ATL marketing of the program to be rolled out across the region (instore collaterals for all regions, POS display, Staff items & digital marketing)
Initial awareness of program & downloads of App attributed to this.

App Marketing

Drive app downloads
Created branding of Blue & Brand guidelines
Customer Journey Documents/ Video
Social content
Training documents (User guide for store staff (Download, Register, Earn cash back, Redeem-cash back, Entertainer Offers)
All part of employee/ customer education & awareness & app downloads

Initiate discussions with other LOB brands to improve program participation

Keyskills :

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