Loyalty Director - IMEA based in Dubai Corporate Office

Job Description

IHG Hotels & Resorts is one of the world?s leading hotel companies, promising to provide True Hospitality for everyone; making you feel welcome and cared for, recognised and respected, wherever you are in the world. With a strong presence in Region our brands include some of the world?s largest brands like InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels and Resorts, Holiday Inn and Holiday Inn Express.As part of our commitment to our customers and our global growth plan, we are currently recruiting for a Loyalty Director to join our dynamic team in Dubai, UAE to lead the IHG Rewards loyalty program. At IHG our loyalty members are core to our business and key to our success as we continue to grow with a record number of new hotel openings. In recognition of our growth, we are investing significant resources in IHG Rewards to provide compelling benefits and experiences to our best customers.As the face of loyalty in the Middle East, the primary purpose of this role is to work with the central Loyalty team and regional counterparts to drive the performance of IHG Rewards.Working as an integral part of the global loyalty team you will liaising with internal and hotel operational colleagues you will increase the performance of our loyalty rewards program.You will:

• Provide program leadership for the region and demonstrate an understanding of loyalty marketing principles to execute the program vision and successfully achieve well-defined KPIs
• Drive a successful performance management process to track performance in region (e.g., acquisition, contribution, guest love)
• Partner with Head of Loyalty Programs to develop strategies and tactics to optimize performance and deliver contribution and incremental revenue in the region
• Act as the regional advocate of loyalty to represent the program in regional commercial forums and ensure that tangible insights are effectively communicated, and plans are executed accordingly
• Collaborate with Marketing Shared Services to ensure that regional needs are appropriately incorporated into the planning and execution of promotional marketing campaigns.
• Help represent the program in regional commercial forums and ensure that tangible insights are effectively communicated, and action plans developed to address challenges, exploit opportunities, and drive growth
• Support execution of above-property member acquisition strategies (e.g., employee incentives, status match, partnerships) to drive new member growth for both mainstream and luxury brands
• Drive a culture of loyalty with colleagues, brands, hotels and owners including communication of the value story with all stakeholders
• Communicate and integrate global Loyalty & Partnership plans with regional plans and ensure a robust feedback loop

8+ years of progressive experience collaborating with global teams to achieve commercial success in regional strategy.You will be either from a consulting, professional services or travel/hospitality/customer centric background with extensive knowledge of loyalty program management and growth.You will have demonstrable experience in the following areas:

• Driving Results - Generate positive business results through strategic business planning and successful execution
• Leading Change - Proven track record driving innovation and change in a complex, global organization
• Executive Presence - Motivate and inspire action across the organization
• Collaboration - Collaborate with and lead cross-functional, global teams
• Influencing with Impact - Work across functions to shape and drive commercial performance and marketing in region
• Effective Communicator - Present to all levels of the organization and build internal & external relationships
• Project Management - Demonstrated project management skills in organizing, planning and executing plans across the business
• People Leadership - Experience leading people to reach their full potential and building high performing teams

Keyskills :