Lead Digital Creative

Job Description

Job PurposeResponsible for creative initiatives to enhance the portfolio brand stories through both digital and physical environments. Deliver project briefs to the highest standard both internally and externally. Manage multiple projects and deadlines to translate internal client needs into compelling visual designs based on marketing and business objectives, within brand guidelines. Develop concepts and implement brand narratives via Photography, videography and/or graphic application pending the distribution channel ie. Social, Digital Display, EDMs, Web/Mobile etc digitally and physical mediums (VM Window, OOH etc) providing an immersive brand experience to the customer.Essential Roles and ResponsibilitiesStrategic Roles and Responsibilities

• Staying up to date on trends in content and use of channels with new technology in order to provide unmatched social experiences translating creative into customer engagement

Functional Roles and Responsibilities

• Ensure all final work meets standards set in style guides and overall brand aesthetic, and studio standards.
• Responsible for maintaining the brand identity & design systems: ensuring this is central and consistent across all creative projects and platforms
• Work collaboratively with internal stakeholders to provide creative responses in delivering digital creative campaigns tailored to paid and owned digital channels, social media platforms, mobile, digital screens, interactive digital tables, EDM communications, video and store digital experiences
• Collaborate on selects process from all shoots, with Creative Production Lead and contracted talent.
• Asset creation for website banners, campaigns and landing pages
• Supporting digital design team in translating brand guidelines across UX/UI all digital platforms
• Creation of stills, video and animation for social media use - on stories and feed
• Edit & develop animations, cinemagraphs for digital signage network across retail portfolio.
• Support leading senior designers with Executive Producer to enable daily workload.
• Set clear roles, responsibilities and expectations of all projects to ensure that the design output is brand appropriate, and all marketing requirements are completed on time, with the highest standards, for both internal and external reviews. Assist in recommending process improvements and help document for the team.
• Ensuring content, design and customer experience strategies are mobile-first and up to date with market trends in fashion, ecommerce and digital content.
• Ensure all final work meets standards set in style guides and overall brand aesthetic, and studio standards.

People Management Roles and Responsibilities

• Provide mentorship and guidance for digital designers.
• Ensure design and creative team are adhering to brand guidelines.

Job RequirementsEducation/Certification and Continued EducationBachelor?s degree or equivalent in graphic design, visual communication, or related fieldYears of Experience

• 5+ years of experience in a creative role in-house or at an agency.
• Strong creative portfolio with a variety of projects that include beauty, fashion, and luxury categories.
• Professional-level expertise in CS6, Photoshop, Illustrator, and InDesign.

Knowledge and Skills

• Clear and concise written, oral and presentation skills
• Must have a strong creative ability, impeccable design sensibility + typographical skills
• Ability to prioritize and manage work, adhering to multiple project briefings and conflicting briefing
• Demonstrated ability to understand and interpret brand needs, and to develop innovative, creative and results-oriented rich media solutions to address those needs
• Proficiency in a broad scope of multi

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