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Junior Brand Marketing Intern

1.00 to 10.00 Years   Dubai, United Arab Emirates   26 Sep, 2023
ManpowerGroup Middle East
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryRecruitment & Employee Placement Agency
Functional AreaNot Mentioned

Job Description

Contract Duration:ÿ1 Year (paid internship)About the Role:

  • The Junior Brand Marketing (JBM) Intern will support the campaigns and their development in the Gulf Region. In this role, the Junior BM Intern will support the Senior Brand Manager in developing a long-term strategies. In the management of projects and activities under his/her responsibility, the JBM will ensure alignment and engagement of local and central functions that need to be involved. In this part of the role, the JBM will prove the capability to generate consensus and bring attention on business needs and requirements.
Job Responsibilities:
  • ProductÿStrategy: Supporting the Senior Brand Manager in identifying priorities and developing the product portfolio strategy including definition of the brand positioning, development of the full marketing mix, consumer touchpoints, media mix, based on in-depth consumer and market understanding.
  • Marketing Projects: Support the Senior Brand Manager for developing, deploying, and monitoring of the products seasonal marketing plan.
  • Sales Planning: Work closely with Sales in the definition of the sales plan. He/she will liaise with Trade Marketing and Commercial functions to identify issues and possible solutions.
  • Market Analysis: Constantly tracks market and competition trends/performance drivers, consumer and shopper behavior. He/she will work closely with CSU and other relevant functions (e.g., Quality) to generate and circulate reports on brand performance (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behavior.
  • Promotions Co-Marketing and Sponsorship: Proposes, develops and rolls out consumer activations and sponsorship activities, in accordance with the target positioning and in coherence with the Brand Equity.
  • Packaging: Supports the Senior Brand Manager in managing the implementation of new packaging, seasonal, promotional or any in and out packaging directly dealing with relevant central stakeholders and/or external agencies.
  • Budget Management: Monitors consistency of the actual spending and the economic performance and, if necessary, makes the corrective action.

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