| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Retail & Wholesale; Marketing |
| Functional Area | Not Mentioned |
In this key leadership role, you will be responsible for developing and executing effective marketing strategies, driving brand growth, and spearheading innovative new product development initiatives. Your strategic vision, creative thinking, and strong business acumen will play a pivotal role in elevating our brand presence and driving revenue across international markets.Key Responsibilities:1.ÿÿStrategic Planning:oÿÿÿDevelop and implement comprehensive marketing and NPD strategies aligned with the companys overall objectives and brand vision.oÿÿÿConduct market research and analysis to identify new opportunities, target markets, and emerging trends.oÿÿÿCollaborate with cross-functional teams to define marketing and NPD goals, timelines, and budget allocation.2.ÿÿÿÿÿBrand Management:oÿÿÿDrive brand positioning and ensure consistent brand messaging across all channels and touchpoints.oÿÿÿDevelop and maintain brand guidelines, ensuring adherence in all marketing communications.oÿÿÿOversee the development of creative marketing campaignsÿ? online and offline -ÿthat effectively communicate the brands value proposition and resonate with target audiences.3.ÿÿÿÿÿNew Product Development:oÿÿÿLead the NPD process from ideation to commercialization, working closely withÿdesigner, productionÿmanagement, and other relevant teams.oÿÿÿIdentify market gaps and consumer needs to drive innovation and develop new product concepts.oÿÿÿConduct feasibility assessments, competitive analysis, and market testing to validate new product ideas.4.ÿÿÿÿCross-country Marketing Execution:oÿÿÿOversee the development and implementation of marketing plans for all target markets, ensuring consistency and localization as necessary.oÿÿÿDirect marketing activities across various channels, including digital marketing, advertising, PR, events, and trade shows.oÿÿÿMonitor marketing performance, analyze key metrics, and provide actionable insights to optimize campaigns and drive results.oÿÿÿManage the international website and update as required.ÿ5.ÿÿÿÿÿCross-Functional Collaboration:oÿÿÿCollaborate closely with regionalÿdistributorsÿteams to ensure alignment and consistency in global marketing efforts.oÿÿÿWork collaboratively with sales, operations, and finance teams to drive revenue growth and achieve business objectives.oÿÿÿFoster strong relationships with external agencies, vendors, and strategic partners to support marketing initiatives.6.ÿÿÿÿÿTeam Leadership and Development:oÿÿÿProvide strong leadership, guidance, and mentorship to the marketing and NPD teams.oÿÿÿFoster a culture of creativity, collaboration, and excellence, attracting top talent and developing high-performing teams.oÿÿÿConduct performance evaluations, set goals, and provide ongoing feedback to drive professional growth.
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