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Head of Marketing

1.00 to 10.00 Years   Dubai, United Arab Emirates   19 Aug, 2023
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Head of Marketing | Blue | DubaiOverview of the roleThe Head of Marketing will be responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.ÿWhat you will doMarketing Strategy:Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.

  • Drive brand awareness, consideration, and relevance amongst the target audiences.
  • Drive market share growth through development of brand equity and improved customer loyalty
  • Monitoring of consumer behaviours, market trends, demographics, competitor activities
ÿActivation & Campaigns:
  • Manage and coordinate external agency partners
  • Lead, activate and execute consumer communications across integrated communications? channels
  • Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
  • Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
  • Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
  • Ensure pure integration of campaign with relevant local insights? implementation in various countries.
ÿCustomer Experience:
  • Support delivery of exemplary Customer Experience across all brand touchpoints
  • Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.
ÿTeam Management:ÿ
  • Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.ÿ
  • Lead a lean and effective Marketing structure & team
  • Drive performance of Marketing team through measurable KPIs
  • Ensure 100% compliance with Standard Operating Procedures
  • Drive Al-Futtaim Values in workplace

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