| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | $1,000 - $1,500 |
| Industry | Banking |
| Functional Area | Not Mentioned |
Driving B2C sales and revenue through developing and implementing digital marketing strategies with a focus on performance marketing, data led marketing initiatives. Lead digital acquisition across a portfolio of products for a global bank.Client DetailsAn exciting opportunity for a Head of Digital to lead digital acquisition across a portfolio of products for a global bank. This is a strategic and leadership role, reporting directly to CEO and managing a large digital-first team. You will be responsible driving B2C sales and revenue through developing and implementing digital marketing strategies with a focus on performance marketing, data led marketing initiatives.DescriptionLead the digital acquisition strategy, and implement best-in-class practices across paid and owned channelsDeliver against targets, and grow sales for varied lines of business that depend on digital through different phases of the buying journeyImplement and measure campaigns to maximize channel performance across acquisition and cross-sellActively manage the funnel performance leveraging a data-first approachEstablish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROIIdentify and lead integration of new capabilities and technologies to improve digital targetingDeliver key insights to business partners to continue to grow current and newProfileWealth of experience in Digital Marketing and acquisitionExpert knowledge in Digital paid media and experience leveraging web traffic and personalization/testing platforms toolsStrong understanding of martech/adtech stacks toolsExperience managing large and complex marketing projectsTrack record of delivering meaningful marketing programs that drive business successJob OfferThis is an exciting opportunity to be part of a global bank in a leadership and high impact role. The bank offers excellent package and benefits.
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