Head of Bra Marketing

Job Description

About usHuspy is on a mission to improve the home buying ecosystem for everyone through convenience, clarity, and care.We believe buying a home should be something to celebrate.Getting your own home is a high point in our lives, we want to build an experience that matches that feeling ? without the hassle. Thats why our mission is to simplify the home buying process and make it an actual enjoyable moment for everyone.The RoleThis role will lead the development of our brand identity across all audience(s) touch points. Reporting to the Chief Experience Officer, your mission will be to drive brand awareness and consideration in the markets we operate in, whilst facilitating increased user penetration locally. Experience in interpreting consumer trends, audience and data insights and translating into relevant marketing campaigns is crucial, as is the ability to translate highly strategic marketing bets into tactical executions.You will work with team members globally, helping to build brand campaigns as we seek to inform, engage and inspire our customers and partners.Were looking for someone who is deeply curious about innovation in this sector. Theyre not only a believer of the impact technology has on the home buying process, but someone who lives, breathes and evangelizes it.We?re building something awesome. Just imagine what you can create here ? for the industry, for Huspy, and for yourself.Responsibilities

• Be the brand guardian.
• Coordinate, along with the Experience and Growth teams, the activities related to the creation of visual communication projects that represent the Huspy identity in campaigns carried out for B2B, B2C clients and internal teams in their different channels, from research and visual concept development to execution and follow on analysis.
• Participate, together with the other areas involved, in defining the positioning of the brand and company, through analysis of the business objectives, target audience, and sector opportunities.
• Plan, complete and optimize marketing campaigns and initiatives in collaboration with the internal creative teams, external media agencies, creative agencies, ensuring all marketing activity feels local, personal and delivers significant measurable growth.
• Continuously monitor market performance to understand both consumer and competitor behavior including the overall Huspy ?buzz? and brand sentiment, sharing this feedback with all relevant business leads.
• Ensure all project tracking documents (eg. workback schedules, media plans, status updates, budget tracker) are current and clearly trace back to the campaign goals.

Requirements

• Proven experience in brand development (ideally, 5+ years).
• Strategic approach that will deliver inspiring and creative programs that align with business objectives.
• A creative problem solver, and one who thrives in creative environments.
• Has developed and carried out inspiring and breakthrough brand campaigns.
• Experience effectively managing agency relationships.
• Extraordinary communication and relationship skills, including success selling concepts to senior leadership.
• Curiosity to look for better ways of doing things, learn something new, and experiment with unconventional ideas.
• Be passionate about transforming complex banking, real estate, finance, and transactional jargon into simple, accessible, engaging content that people can rally behind.
• Extremely organized, responsive, responsible, and accountable. You?re the go-to person for your domain, you?re enthusiastic about helping, and you always find a way to make things happen.

We?re building something awesome. Just imagine what you can create here ? for the industry, for Huspy, and for yourself.Team structure & culture

• The Head of Brand Marketing gets to own and influence the brand experience for Huspys end-to-end.
• Part of the Experience domain, report into the Chief Experience Officer, and in constant communication with Growth Marketing, Design, Content, and Product.
• We work in a dynamic, fast-paced environment that requires all of us to work hard and hustle, but we always make time to hang out, reflect, and celebrate.

Sounds like you? Apply below!

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