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Head of BB Marketing

1.00 to 10.00 Years   Dubai, United Arab Emirates   25 Feb, 2022
Bayt.com
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryInternet & E-commerce
Functional AreaNot Mentioned

Job Description

At Bayt.Com, we are committed to empowering people to lead better lives by providing tools and information to build a lifestyle of choice.We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each other?s success.Learn more about Bayt.Com careers and how you can become part of our story!JOB DESCRIPTIONWe?re looking for a Head of B2B Marketing to help us own several products at different lifecycle stages. You?ll combine your creative side with analytical rigor to own and execute campaigns that hit aggressive performance targets. You?ll focus on proving and scaling our demand generation initiatives.In this role, you?ll collaborate with every team in the company ? from product and brand to sales/customer success and operations.RESPONSIBILITIES

  • Create and execute demand gen programs that build and accelerate the pipeline (e.g., digital, referral, virality) for all products
  • Responsible for hitting targets around marketing qualified lead generation
  • Collaborate with sales, product, and other parts of the marketing organization to continually improve and optimize our tactics.
  • Partnering with sales to create a product feedback loop to drive our self-serve model
  • Develop and optimize a world-class nurture program.
  • Coordinate with sales and growth teams to build, optimize, and scale nurture campaigns across multiple channels that increase buyer intent and drive demand
  • Build and scale our online presence to promote Bayt.com as a thought leader
  • Manage our B2B online content strategy (e.g., webinars, podcasts) and help create the digital assets needed (e.g., emails, landing pages, decks).
  • Collaborate with retention and customer success teams to deliver an excellent onboarding and engagement experience both online and offline
  • Continuously A/B test channels, messages, creative, and landing pages for performance

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