Program management of (Blue) from conceptualizing key features by utilizing data to managing key network variables and growing the program penetration across all participating brands.
Derive insights through data-sets in conjunction with transactional and other interaction data to analyze and interpret actionable recommendations to drive revenue.
Improve cross-brand penetration for Blue across participating brands.
Review customer data for trends and assist brands in understanding the behaviour to drive personalization and create targeted offers.
Partner with external brands to improve customer engagement and generate revenue.
Drive key data monetization initiatives.
Project manage all key program initiatives with all key stakeholders to ensure timely launch.
Perform extensive data processing and analysis tasks on large-scale brands transactional info & Blue program data.
Loyalty Program insights for brands on appropriate marketing actions based on the relevant information to ensure maximum return on campaign investment.
Work closely with finance to ensure necessary budgetary and financial controls.
Identify opportunities to drive customer value through loyalty program activities at Retail and Brand level.
Build new predictive models and establish methods of evaluating its efficacy to identify when they will need to be redeveloped.
Analyse the results of experiments (e.g. A/B testing for campaigns), present results to business leaders, and provide advice/recommendations.
Manage delivery of insights & analytics which are cross category making recommendations at retail and brand level.
