Growth Marketing Specialist

Job Description

Who we are:Known as the Work Life Platform, Bayzat is one of the leading employee benefits SaaS platforms that is on a constant mission to make a world class employee experience accessible to every company. We are redefining the way work works for the better, making automated HR, Payroll, Employee Benefits and Insurance a possibility for all businesses.We are one of the fastest growing startups in the MENA region with just over 300 members from 35+ different nationalities. We were listed by Forbes as One of the most promising UAE-based startups and are backed by world leading VCs such as Mubadala and Point72 ventures. We are also one of the best-funded scale ups in the HRTech space across the region.We are a principle-led, meritocratic company that puts culture at the core of everything. As a Bayzat member, you will constantly be surrounded by high achieving individuals and teams who have a knack for solving complex problems and are relentlessly pursuing success in everything they do. Being part of such an environment will push you to constantly be the best version of yourself and capitalize on every opportunity to improve, whilst drawing inspiration from like-minded, hungry people from all around youHow we got to where we are today, and the reason we will continue to thrive, is by hiring best-in-class talent and building a culture that allows people to be the truest, most authentic and unpretentious versions of themselves.As a Growth Marketing Specialist, you play an integral role in developing the customer journey and leveraging the product to acquire loyal customers at scale. Your responsibilities entail helping to determine positioning, identifying growth opportunities and key traction channels to effectively acquire customers at scale.To excel in this role, you have a strong marketing and analytical background with a drive to scale customer acquisition. You are well versed on how to use different digital channels and are an excellent collaborator who works closely with other departments.You thrive on experimentation and constantly seek out ways to improve the trajectory of key business metrics. You are a systematic thinker that has experience with business growth through data analysis application across the entire prospect-to-customer funnel.This is a job that requires a holistic view and ownership of multiple initiatives to grow inbound/outbound demand generation coupled with proactiveness when crafting and scaling experiments.WHAT YOU WILL BE DOING?

• Identify, scope and execute growth experiments across different channels to achieve key business objectives.
• Collaborate closely with Product, Sales, and other business functions to transform ideas into compelling and personalised messages and product experiences.
• Build campaigns and initiatives at scale while ensuring that they are aligned and relevant for local execution.
• Optimize the marketing funnel from awareness through retention
• Develop, optimize and scale key growth channel initiatives including paid ads, social channels and email marketing.
• Challenge the status quo and bring new innovative ideas to the marketing department

• 3+ Years of relevant marketing experience.
• Extensive experience across the following channels: Paid Ads (Google Ads, and Facebook) and Email marketing & automation
• Copywriting and conversion optimization (landing pages, email campaigns and ad copies)
• B2B marketing experience, preferably SaaS.
• Bachelor?s degree in marketing, advertising or a related field.

• A self-starter who takes initiative and is excited about solving tough problems.
• An analytical thinker who views experimentation as an essential tool for growth.
• Excellent communication, teamwork and interpersonal skills.
• Extensive knowledge of third-party platforms such as but not limited to CRM, email automation and data analysis tools.
• Ability to utilize different channels including organic and paid social, PPC and email marketing to drive customer acquisition.
• Strong analytical, program management and troubleshooting skills coupled with the ability to use data to drive actionable insights.
• Experience in managing, developing and optimizing digital marketing budgets across channels and initiatives.
• Fluent in Arabic (preferred)

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