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Global Head of Brand

1.00 to 10.00 Years   Dubai, United Arab Emirates   12 Mar, 2024
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryRetail & Wholesale
Functional AreaNot Mentioned

Job Description

Overview of the roleThe Global Head of Branding will lead the strategic development and execution of the group?s branding initiatives, ensuring a cohesive and powerful brand identity across all touchpoints and markets. This executive role requires a visionary leader with a deep understanding of brand strategy, consumer behavior, and market trends. The successful candidate will be responsible for shaping and communicating our brands story, values, and promises to drive brand loyalty, awareness, and business objectives.ÿWhat you will do

  • Develop and implement a comprehensive global branding strategy that aligns with the company?s vision, mission, and business goals.
  • Oversee the creation, communication, and consistent application of the brand?s identity, voice, and messaging across all channels and platforms.
  • Lead market research efforts to gain insights into customer trends, behaviors, and attitudes, using data to inform branding strategies and decisions.
  • Collaborate with division marketing and sales teams to ensure brand consistency and to leverage branding opportunities in new and existing markets.
  • Manage the brand portfolio, including brand positioning, launches of the group.
  • Spearhead branding campaigns, from concept to execution, measuring effectiveness and adjusting strategies based on performance data.
  • Provide leadership and direction to the branding team, fostering creativity, innovation, and professional growth.
  • Stay ahead of industry trends, competitive landscapes, and branding innovations, applying insights to keep the brand relevant and compelling.

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