Together with his colleagues and managers, they contribute actively in the development and implementation of a clear IKEA Food action plan for the storeusing the store business plan and country business plan. These are supported by input from Growing IKEA together and the IKEA Food Direction & Strategy. Develop and execute an annual action plan for his area based on agreed goals.
Actively implement the range matrix (global and national) by securing quality and availability.
Serve high-volume dishes that suit the taste of the many people on the local market.
Secure that we prepare all food in line with the product sheet and secure the quality served at all times.
Actively use the product sheets to train co-workers. Also, ensure all co-workers taste and learn about new products before they are launched.
Secure an irresistible food offer by ensuring we give customers an appealing range presentation.
During unexpectedly quiet times, initiate commercial activities that attract store visitors and increase the take-up rate, or take other actions to secure productivity.
Co-operate with the Stores Kitchen Managers & Kitchen Production Seniors to enhance Swedishness and the link between the IKEA Restaurant & Caf? and the Swedish Food Market when appropriate.
Have relevant knowledge of the competition on the market & use this information to initiate immediate action as needed, e.g. secure a substantial price distance.
Create awareness of IKEA Food as the most important in-store marketing tool for maximising the IKEA store?s sales potential.
