Expansion Visual Merchandiser Manager

Job Description

Expansion Visual Merchandiser Manager | IKEA | Jebel Ali, DubaiOverview of the roleTo contribute to positioning the IKEA store as the ?Leader in life at home? in our market in order to maximise sales and long-term profitability. I do this by securing the effective implementation of global solutions using my knowledge of people?s life at home and consumer buying behaviour in my market and my home furnishing competence to adapt these to meet our national needs.Main responsibilities are:

• To ensure we visualize the uniqueness of the IKEA product range within Specialty shops, furniture compacts, studios,Self-serve furniture area and the Swedish Food market to distance us from the competition.
• Optimising the use of the IKEA store layout and store media by developing and implementing range presentation solutions that strengthen the connection between the IKEA offer and every life of the many people.
• Securing a deep knowledge of all store media and clarifying the main purpose of each media.
• Reflecting the IKEA brandidentity and creating visual impact in all commercial and sales support and co-worker areas.
• To work with the Service Office (SO) Communication & Interior Design (Com & In) colleagues, Expansion colleagues and other functions to secure the alignment of our stores with global and national priorities within the assigned areas of responsibility.
• To lead and inspire the Visual Merchandiser planner?s team to develop and implement store layout as a commercial tool, range presentation and store communication.

• Actively support the Com & In manager Expansion in implementing the country business plan and country Com & In Business plan to support the optimization of sales and our long-term growth in our new to build stores.
• Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with visual merchandising in my country.
• Using range presentation solutions are relevant to the many peoples life at home in my local market and that it accurately reflects demographics, living conditions and out visitors needs and wants.
• Securing that our solutions reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
• Develop the store layout and support the stores to ensure it is used to create optimal visual impact, a good overview and supports our commercial priorities.
• Working with SO Com & In colleagues, SO Expansionteam, Sales leaders, Fulfilment team and other SO functions to agree on our regionalpriorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels and reflects our local market needs.
• To working closely with the Country Com & In visual merchandisingand Activity leader , marketing department colleagues and other SO colleagues to ensure the country commercial calendar messages are communicated in a clear, consistent and inspiring way, supporting commercial priorities and reflecting seasonality.

• Work with the visual merchandise planners to develop and implement the store layout to meet and exceed visitors expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, graphic identity and tone of voice.
• Demonstrate a deep knowledge and understanding of people?s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
• Analyse the IKEA Customer Satisfaction survey (ICSS), IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com&In teams to improve the experience of our visitors and convert them into satisfied customers.
• Working with the Expansion graphic manager and Expansioninterior design manager to ensure consistency in how we communicate throughout our new stores.
• Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
• Work with good time management skills.

• Sharing good ideas and coaching store visual merchandise managers and the visual merchandise planners to improve their competence.
• Support and coach the visual merchandise managers of new stores and visual merchandise planners team to secure that layouts, range presentations solutions is prioritized, placed correctly, consistent and understandable, clear and uncluttered with the customer in focus.
• Ability to coach and educateCom & In colleagues, other functions and our store visual merchandisers on how to work with manuals, global directions and tools within the area of responsibility.
• Lead, inspire and challenge the visual merchandise planners in your team to constantly increase their knowledge of people?s life at home, consumer behavior and develop their visual merchandise skills.

• Coordinate with the regional expansion plans , store rebuilds and special projectswhenever necessary including commercial planning, build up and opening phases.
• Supporting with current ways of working and business practices.

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