Expansion Visual Merchandiser

Job Description

Expansion Visual Merchandiser | Retail | IKEAOverview of the roleTo contribute to positioning the IKEA store as the ?Leader in life at home? in our market in order to maximize sales and long-term profitability. I do this by securing the effective implementation of global solutions using my knowledge of people?s life at home and consumer buying behaviour in my market and my home furnishing competence to adapt these to meet our national needs.What you will doREGIONAL SUPPORT

• Production of the commercial plans package of the assigned area in a commercial planning and build up.
• Actively support the Expansion Visual merchandising manager in implementing the country business plan and the country Com & In plan to support the optimization of sales and our long-term growth in our new to build stores.
• Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with visual merchandising in my country.
• Using range presentation solutions that are relevant to the many people?s life at home in my local market and that it accurately reflects demographics, living conditions and out visitors needs and wants.
• Securing that our solutions reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
• Develop the store layout and support the stores to ensure it is used to create optimal visual impact, a good overview and supports our commercial priorities.
• Working with SO Com & In colleagues, SO expansion team, Sales leaders, In-store Logistics and other SO functions to agree on our regional priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels and local market needs.

• Demonstrate a deep knowledge and understanding of people?s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
• Analyze the IKEA Customer Satisfaction survey (ICSS), IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com& In teams to improve the experience of our visitors and convert them into satisfied customers.
• Work with the SO Com&In colleagues and other SO functions to provide the specific, relevant support which enables the stores and other IKEA units.
• Working with the Expansion graphic communication planner, expansion interior design planner to ensure consistency in how we communicate throughout our new stores.
• Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
• Working with my SO Com&In colleagues to ensure that we all communicate to the stores is consistent, understandable and cost-effective for them to implement.

• Sharing good ideas and coaching visual merchandiser?s new stores to improve their competence.
• Work with IKEA manuals, global directions, regional guidelines and tools within my area of responsibility.

• Coordinate and support with the regional expansion plans, store rebuilds and special projectswhenever necessary including commercial planning, build up and opening phases.
• Supporting with current ways of working and business practices.

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