Expansion Visual Merchandiser

Job Description

About the role:To contribute to positioning the IKEA store as the ?Leader in life at home? in our market inorder to maximize sales and long-term profitability. I do this by securing the effective implementation of global solutions using my knowledge of people?s life at home,sustainability and consumer buying behaviour in my market, trends in design and materials,and my home furnishing competence to adapt these to meet our national needs.Main responsibilities are:

• To ensure we visualize the uniqueness of the IKEA product range within specialty shops, compacts, self-serve furniture area and the Swedish Food market to distance us from the competition.
• Optimizing the use of the IKEA store layout and store media by developing andimplementing range presentation solutions, working with the price and qualityladder, which strengthens the connection between the IKEA offer and every life ofpeople.
• Securing a very accurate and detailed planning of the assigned area during thecommercial planning and to secure a very accurate implementation of the assignedarea during the commercial build up.
• Securing a deep knowledge of all store media as a specialist and clarifying the main purpose of each media and display techniques used.
• Reflecting the IKEA brand identity and creating visual impact in all commercial, salessupport and co-worker areas.

• Production of the detailed commercial plans packageof the assigned area in a commercial planning and build up.
• Actively support the Expansion Visual Merchandising Manager in implementing the country business planand the country Com&In plan to support the optimization of sales and our long-term growth in ournew stores.
• Support the stores to ensure the uniqueness of theIKEA Brand identity in range presentation and storecommunication in order to distance us from thecompetition. Taking ownership for how we are workingwith visual merchandising in my country.
• Using range presentation solutions that are relevant tothe many peoples life at home in my national marketand that it accurately reflects demographics, living conditions and our visitors needs and wants.
• Securing that our solutions reflect a wide variety of style expressions and functions to meet individualtastes and stimulate our visitors to change their homefurnishings more often, using IKEA style groups andIKEA living situations, supported by a good level ofknowledge in design and material trends.
• Develop the store layout and support the stores toensure it is used to create optimal visual impact, agood overview and supports our commercial priorities.
• Working with Service office Com&In colleagues,Expansion team, Sales leaders, In-store Logistics andother SO functions to agree on our national priorities.
• Together developing solutions that present andcommunicate the IKEA product range in a way thatreflects its width and depth, price and quality andstrengthens our low-price profile on all levels and localmarket needs.
• A good understanding of working with homefurnishing lighting and commercial lighting as a salessteering tool, commercial lighting and home furnishinglighting to support medias, compacts and specialtyshops.
• Working with IMS racking solutions in line with healthand safety requirements. Working with sales andlogistics to find the most aesthetic and functional solutions to achieve optimal merchandising.

• Demonstrate a deep knowledge and understanding ofpeople?s needs and wants, their living situations andliving conditions, sustainability, market trends in designand materials, and consumer buying behaviour in mynational market and I am inquisitive and responsible tofind out more.
• Analyze the IKEA Customer Satisfaction survey (ICSS),IKEA Brand Capital, home visits data and other visitorfeedback and use these insights to work with the storeCom&In teams to improve the experience of our visitorsand convert them into satisfied customers.
• Work with the SO Com&In colleagues and other SOfunctions to provide the specific, relevant support whichenables the stores and other IKEA units.
• Working with the Expansion Graphic Communication Specialist, Expansion Interior Design Specialist to ensureconsistency in how we communicate throughout our newstores.
• Supporting the new stores to ensure the implementationof store communication using the layout to create optimalvisual impact, a good overview and support ourcommercial priorities.
• Working with my SO Com&In colleagues to ensure that allwe communicate to the stores is consistent,understandable and cost-effective for them to implement.

Keyskills :