Expansion Interior Designer

Job Description

Overview of the roleTo contribute to positioning the IKEA store as the ?Leader in life at home? in our market in order to maximise sales and long-term profitability. I do this by securing the effective implementation of global solutions using my knowledge of people?s life at home and consumer buying behaviour in my market and my home furnishing competence to adapt these to meet our national needs.To ensure we visualize the uniqueness of the IKEA product range within room settings, homes, vignettes, , sales support areas and co-worker areas, shopping centres and other IKEA unites to distance us from the competition.Optimising the use of the IKEA store layout and store media by developing and implementing range presentation solutions that strengthen the connection between the IKEA offer and the every life of people.Securing a deep knowledge of all store media and clarifying the main purpose of each media.Securing a very accurate implementation of the assigned area during the commercial planning and the implementation of the assigned area during the commercial build-up.Reflecting the IKEA brand identity and creating visual impact in all commercial, sales support and co-worker areas.ÿWhat you will doÿRegional Support

• Production of the commercial plans package of the assigned area in a commercial planning and build up.
• Actively support the Expansion Interior design manager in implementing the Regionalÿbusiness plan andÿCom & In BP plan to support the optimization of sales and our long-term growth in our new to build stores.
• Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with interior design in my country.
• Using range presentation solutions are relevant to the many peoples life at home in my local market and that it accurately reflects demographics, living conditions and out visitors needs and wants.
• Securing that our solutions reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
• Develop the store layout and support the stores to ensure it is used to create optimal visual impact, a good overview and supports our commercial priorities.
• Working with SO Com & In colleagues, SO expansion team, Sales leaders, Fulfillment team and other SO functions to agree on our national priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels and meet local market needs.

• Demonstrate a deep knowledge and understanding of people?s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
• Analyse the IKEA Customer Satisfaction survey (ICSS), IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com & In teams to improve the experience of our visitors and convert them into satisfied customers.
• Work with the SO Com & In colleagues and other SO functions to provide the specific, relevant support which enables the stores and other IKEA units.
• Working with the Expansion graphic communication planner, Visual merchandiser planner to ensure consistency in how we communicate throughout our new stores.
• Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
• Working with my SO Com & In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.

• Sharing good ideas and coaching interior designer?s new stores to improve their competence.
• Work with manuals, global directions and tools within my area of responsibility.

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