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Events Marketing Specialist

1.00 to 10.00 Years   Dubai, United Arab Emirates   30 Apr, 2022
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

OverviewIDC is a premier global market analysis, advisory and events firm focused on the ICT sector. We are headquartered in Framingham, MA, USA, and have offices in over 50 countries worldwide, employing over 1500 analysts and consultants. Our headquarters for the Middle East, Turkey and Africa (META) region, is based in Dubai, UAE.IDC offers information products and consulting services to global and local IT vendors, telecom operators, national ICT development agencies, regulators, and CIOs and IT decision makers across various industries. Our research and advisory cover all major technology markets such as cloud, datacenters, mobility, devices, enterprise software, security, the Internet of Things (IoT), big data analytics and others.Our solutions support ICT providers in such areas as business strategy and planning, portfolio strategy, competitive strategy and go to market strategies.Our information products include market trackers, reports and subscription services, and custom advisory / consulting engagements.In addition to research and advisory, IDC organizes numerous ICT-themed events targeted at IT decision makers across various industries. The events provide a platform for key stakeholders of the ICT industry to come together to discuss latest technology trends and their impact.ResponsibilitiesKEY ROLES & RESPONSIBILITIES Social Media:

  • Develop engaging, creative and innovative social media content both in Arabic & English
  • Manage social media calendars
  • Track relevant social media influencers to enhance brand reputation and extend reach through influencer channels
  • Optimize social media tools usage and paid social media marketing.
  • Manage third parties & agencies
  • Creating partner social tiles, personalized htmls, speaker spotlight content
  • Pre & post event coverage & videos
  • Partner/ end user testimonials ? written & video
Marketing:
  • Plan & execute digital marketing campaigns both organic and paid
  • SEO planning and execution
  • Manage, monitor, and optimize google display ads? campaigns
  • Develop strategies to enhance brand awareness and generating leads
  • Creating new marketing concepts and approaches
Media:
  • Recruit Media Partners/ Associations per event
  • Build media relations
  • Plan and secure press releases & interviews
  • Press conference where applicable
QualificationsQualifications:
  • Understanding of current online marketing concepts, strategies, and best practices
  • Deep understanding of the events? vertical
  • Strong written bilingual communication skills
  • Innovative, creative, and pro-active
  • Knowledge in social media management tools, SEO, google display ads and google analytics

Keyskills :

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