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Ecommerce Manager

5.00 to 10.00 Years   Dubai, United Arab Emirates   12 Oct, 2021
Apparel Group
2 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
Salary$5,000 - $6,000
IndustryRetail & Wholesale
Functional AreaNot Mentioned

Job Description

Position Objective:The purpose of this role is to acquire, convert and retain customers, build the brand and define and execute the annual marketing plan across all channels.Key Responsibility:

  • To manage PPC, Display, Email, PR and Social Media campaigns.
  • To execute performance marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customers.
  • To manage campaigns to retarget & acquire customers, as well as create performance campaigns to drive traffic & sales.
  • To analyze performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign.
  • To oversee all campaign optimizations to achieve efficiency & scale.
  • To manage Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Affiliate Marketing.
  • To define process with the brands to get access to brand imagery.
  • To be responsible for the E-commerce Marketing Calendar and get input from the brands on their retail activities.
  • To ensure Google Analytics and other reporting tools are properly set up.
  • To brief Designer on Creative requirements.
  • To develop customer journey and CRM strategy across all communication channels.
  • To manage relationship with marketing agencies.
  • To devise and implement Social Media strategy.
  • To ensure all communications are on brand at all time.
  • To maximize brand exposure.
  • To constantly research on new developments within digital and formulate extensive testing plan, focusing & prioritizing scalable opportunities.
  • To provide the business with top line Sales & Marketing reports.
  • To collaborate with external E-commerce partners on marketing plan and execution.
  • To ensure external partners are on brand with initiatives.
  • To report performance of marketing initiatives and report the same to internally.??
  • To liaise with brand principals on marketing initiatives and sharing performance.
  • To build the marketing calendar every season and ensuring execution.?

Keyskills :

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