Definition of the digital strategy in line with the brands and strategy: definition of ambitions, resource strategy phasing, KPIs, budgets.
Create web content such as blog, images, etc. Optimize and track SEO.
Develop digital media plan including SEO, SEA, CRM to build a strong digital presence on multiple channels, and organize online advertising.
Report web analytics and make recommendations for improvement of marketing effectiveness.
Manage the web analytics process and deliver presentations to the executive team regarding corporate market share, penetration and sales improvement.
Monitoring and analysis of digital market and international trends.
Operational management of the Digital plan
Coordination with partner agencies and external service providers: digital agencies, media agencies, pure players.
Responsible for the implementation of annual plans, their performance as well as their continuous optimization.
Operational monitoring of actions implemented with the staff and production teams
Participation in the logistical implementation of service improvements (deliveries, subscriptions, etc.)
E-Marketing
Develop Trade marketing campaigns and actions in order to recruit and retain consumers, in line with their expectations and the market.
1. Product launch campaigns2.Promotion campaigns
Create and maintain numerous technically specific online trade publication subscription forms, broadcast email campaigns and online artwork.
Plan paid campaigns (digital and social media) in order to strengthen the visibility and notoriety of the brand and generate traffic on the e-shop as well as on e-commerce platforms, in relation with operational teams and service providers external
Drive and improve marketing initiatives such as e-mailing, SEO, SEA, SEM, paid search, display, to support traffic growth, conversion and customer retention.
Management and optimization of CRM tools.
Management of customer satisfaction.
Brand content and Digital Tools
Managing website content, performance, upgrades, security and issues.
Optimization of the product offer according to demand, trends and the production department of the company.
Ensuring the consistency of communication tools with the companys strategy and graphic identity.
Creation of brand content (Editorial, shooting, creation of video content, etc.) in conjunction with Social.
Adaptation of existing tools and implementation of new tools, as needed.
Reporting and performance measurement
Manage and implement multiple promotional campaigns and develop a tracking system to monitor ROI.
Reporting and monitoring of key performance indicators.
Analysis and proposal for optimization of plans.
Measurement of the effectiveness of the campaigns and the levers implemented, ROI study of the necessary actions and adjustments.
