Director - Strategy and Insights

Job Description

Director - Strategy and Insights* Dubai, Dubai, Dubai, United Arab Emirates * Full-timeCompany DescriptionYou can either adapt to change, ignore it or lead it. Publicis Worldwide is a global creative agency, with 88 years experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. The one constant in this world is change. You can either adapt to it, ignore it, or lead it. Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and its alive in our work. Change that helps them to redefine the landscape and forge ahead of the competition. Change that lets them become part of the public consciousness, and create a movement of passionate advocates.The Strategy Director will be a future-focused, insights-savvy and creatively driven strategist, who is excited to and able to ignite and inspire breakthrough strategy and creativity for brands across the MENA region.Core skills:* Design and execute original methods of primary research producing actionable insights and solutions.* Synthesize complex information into compelling stories and inspire distinctive creativity.* Originate coherent frameworks for deriving insights that can be shared with others.* Engage clients with a clear narrative and overcome challenges through deep understanding of the category, of the culture, of the company, of the consumers and of the world of connections and platforms.* Keep cross-functional team focused on higher-level strategic direction when producing creative content.* Maintain an authentic relationship with clients, established in trust and competence.Understanding of the client:* Work on specific business verticals for the conglomerate planning across different challenges, occasions and formats.* Nourish and safeguard the client relationship, maintain regular contact, and build rapport through added strategic value.* Develop strategies and tactics that capitalize on market opportunities to drive brand value for the brands.* Model the ROI of business decisions to develop winning strategic plans.* Build team processes to identify growth opportunities that meet the clients needs.Building a strategy:* Create and execute a compelling vision for the brands while setting the strategic direction.* Using complex data and information, translate concepts into simple but powerful narratives. Present in a compelling manner and sell effectively to the clients.* Develop a strategic roadmap for the clients and execute against the long-term vision.* Develop a truly integrated, cross-channel strategic plan and drive ideas and insights across new channels. Work closely and effectively with partner agencies.* Write and publish compelling POVs on topics important to clients business.* Provide short-term and long-term strategic solutions to advanced business challenges, capturing opportunities for growth and success along the way.Focus on people:* Be a respected manager and be seen as a leader.* Create and lead internal training sessions on core tools and processes, educating other functions in the adoption of insights, implications, and targeting.* Lead various teams to apply research, insights, and customer models to develop and execute strategies while prioritizing the investments.* Take a leadership role of cross-functional teams while mentoring junior team members on their development and growth.* Inspire multi-disciplinary teams to develop and implement effective campaigns that reflect the overall strategy.Deliver top results:* Able to win awards for effectiveness and creativity, and drive fame-worthy work.* Identify opportunities to bring diverse services and incorporate into a broader strategic solution for the clients.* Deliver results-oriented relationship marketing strategies for the clients while expanding the overall strategic profile.* Participate in growth initiatives by bringing in strategy, technology and great creativity to the table.Qualifications* Bachelors degree is a must and a masters degree is a plus.* Arabic language proficiency is a must. French is a plus.* At least 6-8 years of experience in media and advertising and managing clients.* At least 4 years of hands-on experience in performing strategic planning direction for brands.* At least 2 years of FMCG experience* Experience working with Global brands and Global markets (localizing and implementing global strategies locally; Developing strategies locally for global markets to adapt)* Experience working on North African markets (Egypt, Morocco) is a plus* High level of drive and creativity with a strong business and commercial focus* In-depth hands-on experience across multiple media platforms* Experience working on Portfolio Strategies (house of brands and branded houses)* Developing strong strategic frameworks (brand and communications)* Thorough understanding of all aspects of selling, designing, performing and delivering strategic projects.* Leadership abilities and the ability to inspire people.* Management skills with ability to co-ordinate multiple projects of different scales.* Self-starter and self-motivated with ability to work independently.* Ability to communicate across all levels of clients (from executive to C-level) and all levels of the agency/client. Director - Strategy and Insights * Dubai, Dubai, Dubai, United Arab Emirates * Full-time

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