Director of Marketing a Communication

Job Description

Khawarizmi International College invites applications for the position of ?Director of Marketing and Communication?. The position reports to the College President, and joining date will be on 25th April 2022. The Director of Marketing and Communication is responsible for strategically leading all staff in the Marketing and Communication Offices, developing plans and strategies to promote the college as a leading college in its national and international environment, and establishing a closer relationship between the college and the local and regional institutions.ESSENTIAL FUNCTIONS:* Establish the strategic goals and marketing/promotional policies of the college, related to scientific and humanitarian studies, make recommendations regarding their development and provide new services.* Develop strategies to increase market share through expanding and improving college services and search for communicate with and maintain strong relationships with new students.* Develop a clear strategy to foster an appropriate image for the college among its audience, and ensure the admission of the best students in appropriate numbers.* Develop marketing plans needed to achieve the directorate?s strategic objectives.* Prepare the annual budget for the department, which will outline the financial, human and logistics needs for the Marketing & Public Affairs Department to function.* Lead and monitor marketing research, examine the market share of the college and its competitors, track the status of the competitors and their strategies, track new trends in the market.* Organize media and marketing efforts through developing an effective structure for marketing and communication staff, and assign tasks to each individual in the Marketing & Public Affairs Department.* Lead all the activities of the Marketing & Communication Department.* Submit detailed periodic reports on achievements, and marketing and media issues to senior management. Also, submit periodic reports to the College President on progress of the Marketing and Communication Department in terms of relevant events, exhibitions and conferences, and propose whether or not to participate in them, as well as providing reports on the college?s media appearances compared to rival educational institutions.* Establish closer relationships between the college, and local and non-local institutions, through mutual visit programs.* Represent the college through participating in higher education and graduate employment events, and other relevant student and scientific and media events.* Monitor the college?s presence on social media, such as its website, Facebook, Instagram, Twitter and its YouTube channel.* Oversee the college?s printed marketing materials and publications, such as brochures and college magazines. Issue press releases and supervise their distribution.* Evaluate the Marketing & Communication Department?s staff and supervise the evaluation of the offices in marketing and communication.QUALIFICATIONS:* A Master?s degree in media and communication, or marketing and public relations.Experience, KNOWLEDGE and SKILLS* At least 8 years? experience in a similar above mentioned field.* Knowledge of the most important news agencies and media organizations in the United Arab Emirates.* A good network of relationships that will foster the achievement of the communication strategy of the college.* Strong Leadership Skills* Potential Organizational Skills and the ability to plan and achieve goals* The sense of creativity and aesthetics.* Strong communication and interpersonal skills.* Good writing skills and a good command of Arabic and English.* A charismatic and influential person.* The ability to encourage and persuade.* Good time- and resource-management skillsCandidates meeting the aforementioned requirements may send the updated resume to jobs@khawarizmi.com

Keyskills :