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Director Of Marketing

1.00 to 10.00 Years   Dubai, United Arab Emirates   12 Feb, 2025
International Boxing Association (IBA)
10 to 49 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustrySports & Outdoor Activities
Functional AreaNot Mentioned

Job Description

Reporting to the Secretary General & CEO, the Director of Marketing will develop and implement a comprehensive and effective marketing strategy while engaging new international sponsors. The Director will lead the Marketing Department and execute its long-term strategy with a focus on sustainability and operational excellence. The main responsibilities will be:

  • Develop and implement a comprehensive marketing and brand management program to position IBA as the governing body and home of boxing.
  • Contribute marketing, sports marketing, and sponsorship expertise to all stakeholders across IBA.
  • Oversee all employees in the Marketing/Brand Management department and manage relationships with involved suppliers.
  • Plan and administer the Marketing Operations budget.
  • Implement the overall IBA business plan in areas of responsibility, focusing on generating projected revenues.
  • Oversee IBA marketing partners? sales and services.
  • Develop profitable income streams by establishing a strong overarching IBA brand.
  • Implement innovative approaches to generate global interest in IBA boxing.
  • Deliver attractive sponsorship opportunities for partners, sponsors, and suppliers.
  • Develop a broad licensing portfolio covering all potential revenue channels (e.g., merchandising, host fees, etc.).
  • Establish a strong measurement/evaluation service as an ongoing tool for product and communication adjustments.
  • Work closely with other IBA specialist functions and divisions to deliver successful products.
  • Formulate sponsorship, advertisement, and licensing proposals.
  • Identify potential partners, sponsors, and preferred suppliers.
  • Find potential implementation suppliers to reduce costs and increase quality on a global basis.
  • Provide IBA teams with informed knowledge of the sports marketing industry, including potential opportunities and competitor activity.
  • Outline and develop revenue structures and new business pipelines.

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