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Digital Media Strategist

2.00 to 5.00 Years   Dubai, United Arab Emirates   30 Oct, 2019
Easa Saleh Al Gurg Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryConstruction & Building
Functional AreaNot Mentioned

Job Description

Responsibilities:

  • Key Accountabilities
    • Grow the digital marketing and ecommerce strategy for various retail and lifestyle brands within ESAG (Easa Saleh Al Gurg Group).
    • Lead the development and implementation of all digital marketing strategies including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social.
    • Drive online customer acquisition strategy.
    • Identify new channels and evaluate new technologies that are relevant to the Group.
  • Optimisation
    • Develop, manage and optimise end-to-end performance of all eCommerce and noneCommerce websites.
    • Manage key processes to support eCommerce merchandising, marketing and operations.
    • Draft customer journey flows and carry over conversion-oriented cart abandonment plans.
    • Implement user experience developments and recognise potential functional issues.
    • Manage customer reviews and strategise to maximise conversions.
    • Optimising content for SEO and social media platforms such as Google GMB, Twitter and .
    • Run and analyze A/B tests.
  • Digital Analytics and Insights
    • Develop dashboards, report templates and perform in-depth performance analyses.?
    • Present insights to decision makers through regular update meetings or when requested, ensuring the understanding of strategic recommendations and action plans.?
    • Perform audits and site monitoring processes.
    • Provide advice on digital marketing KPIs and data definitions including ROAS (return on ad spent/ROI), ecommerce business forecasting and planning.
    • Use relevant tools to monitor performance and make recommendations for improvements.
    • Analysis of related issues such as inventory allocation, returns and fraud.?
  • Vendor Managemet
    • Management of digital agencies and media buying partners.
    • Website development partner ? improvements, hosting issues, domain management, etc.
  • Other Responsibilities
    • Mobile marketing strategy: including in-game, location-based and SMS marketing.
    • Develop and integrate content marketing strategies.
    • Write and dispatch email marketing campaigns.
    • Manage contact database and assist with lead generation activities.

Keyskills :
Media Strategy Digital Marketing Google Analytics HTML CMS

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