Design, management, and production of all marketing campaigns and promotional activities
Create annual marketing plans and drill down specific marketing initiatives each quarter in line with objectives
Lead the creative design, target definition/identification, and execution of campaigns
Identify, oversee and recommend methods and techniques to assess the creative effectiveness of marketing communications plans
Manage the design of brand assets (logo, print material, packaging, stationery, advertising, website, etc.) which effectively positions the brand and maximizes its value.
Strategy & Financial
Assist in the development of school-wise cross-channel marketing strategies taking into account the USPs and business objectives
Develop ATL/BTL marketing strategies that leverage cross-channel synergies to maximize brand reach and exposure thereby driving enrolment
Assist in the development of the corporate brand strategy
Assist in the development of advertising and media strategy
Manage annual marketing budgets
Report performance on key marketing KPIs and ROI for all campaigns
Competitor information:
Responsible for the competitor dashboard and maintaining the document up-to-date
Competitor info update through desktop research
Track competitor ads on social and provide relevant updates to the Digital team on competitor targeting
