| Job Location | Dubai - United Arab Emirates |
| Education | Any Graduation. |
| Salary | Not Mentioned |
| Industry | Consulting / Management Consulting / Advisory Services |
| Functional Area | Not Mentioned |
Digital Marketing Platform SpecialistJob Location : UAEKey Performance Areas (KPAs) & Principal Accountabilities :Work with Marketing and relevant teams to construct an organized and actionable customer segmentation strategy - create a unified view of audience dataExamine internal, external or unified audience data and information to ascertain insights that support business decision and initiatives, from planning phases through activationInfluence internal teams and take a leadership role to ensure that key audience segmentations are used appropriately and regularlyLead audience activation management, processes, evolution and vision oversee data taxonomy creation, segmentation set up & measurement, develop testing plans and advance DMP capability, roadmap and strategyBe the subject matter expert in audience data management and insights - build a learning agenda to evangelize audience management best practices and educate marketersUnderstand the latest industry trends and use cases surrounding the use of the DMP and be a champion of best practices in the industryDevelop an audience measurement framework and define a roadmap to reach identified KPIs across marketing tech stack (CRM tools, DMP, web analytics)Regularly collaborate with vendors and internal legal teams to ensure compliance associated with data-sharing, data-ingestion and data-transfer processesSkills & Abilities :Hands-on experience working with marketing technologies, including Customer Data Platforms (CDP), Data Management Platforms (DMP), testing/optimization tools and marketing automation. DMP certifications preferred but not required.Advanced knowledge creating business insights using digital data and web analytics (Google Analytics, Adobe Analytics, DoubleClick, etc.)Experience executing solutions within digital media analytics (site analytics, search, display, mobileInterested candidates can apply with your resume.
Keyskills :
Digital Marketing
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