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Digital Marketing Manager Automotive Marketing Performance Optimization

1.00 to 10.00 Years   Dubai, United Arab Emirates   11 May, 2021
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Job Purpose:Responsible for executing key digital marketing elements of the Automotive Digital strategy and developing, maintaining and executing digital campaigns/ offers to maximise enquiries, sales, retention and loyalty for Al-Futtaim Automotive.The incumbent will be required to establish themselves as a domain expert in the field of Digital Marketing, covering the two below areas:?

  • Become a subject matter expert to support the individual Automotive businesses / brands (in the UAE and Overseas) with their Digital Marketing strategy / activities; with focus on improving marketing effectiveness, enhancing customer engagement, increasing opportunities, improvement retention and promoting Loyalty.
  • This would require the incumbent to work extremely closely with the brands and agencies to uphold and maintain divisional standards/ goals / policies and highlight areas of concern, improvement, risk and the potential to leverage any divisions synergies that could essentially save costs.
  • Support the management of the ?Al Futtaim Automotive? brand online that will act as a channel for divisional initiatives to increase brand awareness, customer engagement and traffic.
??Digital Marketing ? Brand support:
  • To support the individual Automotive businesses in their own organic development with regards to their Digital Marketing strategy
  • To drive digital marketing best practice within the organisation
  • Uphold divisional policies and standards; ensuring alignment to group strategy
  • To manage the use of digital media to support the company?s product strategy
?Digital Media & Advertising:
  • Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
  • Act as the main point of contact for all automotive media relations for PHD with a focus on increasing media efficiencies and driving divisional wide best practice.
  • Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
  • Responsible for managing all DMP related items with the brands and agency.
??Digital Campaign Planning, Analysis & Execution:
  • Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
  • Analysis campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
?Maintain AFA as a brand on-line in its own right:
  • Maintain AFA as an online brand in its own right, to increase brand awareness, customer engagement and traffic.
  • To promote AFA loyalty and improve inter-group purchases
  • To manage all online platforms and ensure that all are kept up to date and informative
?Best Practices (Coaching/ Training):
  • Become the Automotive Domain Expert and ?go-to? person for anything related to Digital Marketing / Social Media
  • To hold coaching workshops with Business to share best practice
  • To work together with other departments and divisions within the organisation to identify any process improvements and improve standards and efficiency.
  • Monitor Usage and create SOP?s wherever possible

Keyskills :

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