| Job Location | Dubai, United Arab Emirates |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | FMCG; Consumer Packaged Goods Manufacture; Retail & Wholesale |
| Functional Area | Not Mentioned |
Job Purpose:The Digital Marketing Manager is primarily responsible in the formulation of digital & social media strategies to build lasting digital connection with consumers by planning, execution, and optimization of online marketing efforts and conducting various digital marketing campaigns to promote company?s products & services.Key Responsibilities:úÿÿÿÿÿÿÿÿFormulate and design digital marketing strategy in line with brand strategies and guidelines.úÿÿÿÿÿÿÿÿManage all digital marketing channels in line with the digital marketing strategy to increase brand awareness of all relevant brands.úÿÿÿÿÿÿÿÿManage and handle internal digital marketing team to achieve specific company objectives to increase brand engagements and conversions.úÿÿÿÿÿÿÿÿReview, negotiate and manage contracts & maintain partnerships with media agencies & vendors to improve consumer experience.úÿÿÿÿÿÿÿÿPlan and implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media Accounts, Email, Websites, E-Commerce Projects, etc.).úÿÿÿÿÿÿÿÿHandle and manage Website Quality Assurance as well as Testing (back-end & front-end).úÿÿÿÿÿÿÿÿReview and approve the content created for publishing onto various digital platforms.úÿÿÿÿÿÿÿÿManage social media marketing campaigns, digital advertising campaigns, SEO campaigns etc.úÿÿÿÿÿÿÿÿAnalyze digital marketing analytics reports and direct the Team to develop optimization plans to manage and improve online contents, SEO & Google Analytics.úÿÿÿÿÿÿÿÿStay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and train the Team.úÿÿÿÿÿÿÿÿMust be creative and come up with various innovative ideas to exhibit good digital presence for the Company and its brands.úÿÿÿÿÿÿÿÿHandle new projects and work closely with business units / business partners on branding through digital marketing activities as and when assigned.úÿÿÿÿÿÿÿÿMeasures and reports performance of all digital marketing campaigns, budget spent and assesses against goals (ROI and KPIs)úÿÿÿÿÿÿÿÿStrongly analyze end-to-end customer experience across multiple channels and customer touch points.úÿÿÿÿÿÿÿÿIdentifies critical conversion points or any drop off points and optimize the online user channels.
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