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Digital Marketing Manager

4.00 to 7.00 Years   Dubai, United Arab Emirates   26 Oct, 2019
Confidential Company
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Scope (Role Summary):??Responsible for managing the companys marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives.

  • Form part of the company steering committee that will set the strategy and KPIs for the online proposition
  • Oversee all website & Mobile Apps content and creative direction, ensuring the content is measured and optimized
  • Define the email strategy for performance-based emails responsible for driving online sales
  • Oversee the performance strategy across; SEM, SEO, Social, Email, and Display
  • Drive a segmented CRM approach which feeds on customer data and insights
  • Lead a team and manage budget across digital marketing
  • Develop, drive and execute an innovative and ambitious eCommerce plan focused on targeted markets
  • Work closely with the Sales/Commercial Team to ensure strategic alignment with your eCommerce strategy, marketing plans, promotions and campaigns to promote a cohesive brand story
  • Cultivate an innovative and brand-stylish website & Mobile Apps that will drive new traffic and deliver a seamless online experience that will turn visitors into customers, whilst maximizing profitability of our online business
  • Ensure the effective day to day running of the eCommerce website & Mobile Apps, working closely with internal developers and external tech agencies for ongoing development to ensure a seamless UI / UX for our customers
  • Maximize online conversion through developing effective customer journeys, multi-device strategy and optimizing site speed
  • Utilize web analytics to gain insight into user behaviors
  • Manage regular reporting of onsite analytics & performance for data-driven?decisions in order to maximize conversion and online sales

Keyskills :
S&P SEM

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